REG - LBG Media PLC - Full year trading update

LBG MediaAnnouncement

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RNS Number : 2767E  LBG Media PLC  22 October 2025

Wednesday 22 October

LBG Media plc

 

("LBG Media" or the "Group")

 

Full year trading update

 

Revenue and profit in line with expectations

Positive momentum for our growth strategy

Healthy pipeline for FY26

 

LBG Media plc, a social entertainment powerhouse with a focus on young adults,
announces a trading update for the full year ending 30 September 2025
("FY25").  All figures relate to this period, unless otherwise stated.

 

Trading update

 

 ●    Revenue and profit in line with expectations: reflecting the strength of our
      diversified business model and continued demand from brands and social
      audiences for our content.

 ●    Double-digit revenue growth and continued profit growth: revenue of £92.2m
      (FY24 £86.2m), up 10% at constant currency(1), and adjusted EBITDA £25.0m
      (FY24 £24.5m), up 2%.

 ●    Excellent growth in the U.S., the world's largest advertising market, driven
      by demand from global blue-chip brands.

 ●    Direct (content and campaigns for brands and media agencies to reach young
      adults):  revenues up 13%, including double-digit growth in the U.S. and UK.
      In the UK this was against a tough prior-year comparator, as previously
      indicated, with the men's football European Championships generating
      approximately £3.5m of revenue in FY24.

 ●    Indirect (revenues shared with platforms and partners that place adverts next
      to LBG Media content on social media and programmatically across our owned and
      operated websites): revenues up 2% with a strong performance on social
      platforms ("Social") offsetting a decline in revenues from our websites
      ("Web"), due to weaker referral volumes and a tough prior-year comparator,
      with Web revenues up 77% in FY24.  Management actions, including
      strengthening the team and structure, are expected to support a recovery in
      the Web business.

 ●    Strong cash performance: net cash and cash equivalents at 30 September 2025 of
      £30.1m, compared to £27.2m at 30 September 2024, with cash conversion of
      90%(2). This includes a $5.5m earnout payment made in May 2025 to Betches.

 

Outlook

 

The Board remains confident of the growth outlook for FY26, reflecting LBG
Media's diversified model, a healthy pipeline in the U.S. and the UK, and the
Group's strong audience engagement.

 

CEO, Solly Solomou said:

 

"LBG Media performed strongly in FY25, in line with expectations - with double
digit revenue growth and strong cash generation. This performance reflects our
diversified revenue streams and demand from global blue-chip brands for our
content, particularly in the U.S..

 

LBG Media is the UK's fifth largest social and digital business. Our leading
social entertainment brand for young adults reaches 70% of the UK's Gen Z
population. LBG Media's diversified model, progress in the U.S., healthy
pipeline and audience engagement support the Board's confidence of further
progress in FY26."

 

Notice of full year results

LBG Media intends to announce its FY25 results in February 2026.

 

Notes

 

1. Revenue of £92.2m (FY24 £86.2m), up 10% at constant currency, includes an
adjustment for APAC.  On 8 November 2023, the Group announced changes to the
Group's operating model within ANZ, appointing a third-party partner (Val
Morgan Digital) to perform commercial operations in the region.

2. Cash conversion is calculated as operating cash flow divided by adjusted
EBITDA.

 

 

For further information please contact:

 

 LBG Media plc
 Solly Solomou, Co-founder & CEO                                 investors@ladbiblegroup.com
 Dave Wilson, Executive Chair

 Zeus (Nominated Adviser & Broker)                               Tel: +44 (0) 161 831 1512
 Dan Bate / Kieran Russell (Investment Banking)                  www.zeuscapital.co.uk (http://www.zeuscapital.co.uk/)
 Benjamin Robertson (Equity Capital Markets)

 Peel Hunt LLP (Joint Broker)                                    Tel: +44 (0) 207 418 8990
 Neil Patel                                                      www.peelhunt.com
 Benjamin Cryer
 Alice Lane
 Kate Bannatyne

 Media Enquiries
 FTI Consulting LLP                                              Tel: +44 (0) 203 727 1000

 Jamie Ricketts / Kwaku Aning / Jemima Gurney / Olivia Ricketts  lbgmedia@fticonsulting.com (mailto:ladbiblegroup@fticonsulting.com)

 

Notes to editors

 

As a social entertainment powerhouse, we help brands reach young adults on
social media platforms, such as Facebook, Instagram, Snapchat, X, YouTube and
TikTok, and our owned and operated websites.

 

We produce, curate, and distribute digital content that young adults engage
with and want to share, whether through videos, editorials, images, or audio.

 

We do this through brands such as Betches and those dedicated to distinct
popular interests (e.g. news, sport, gaming) like LADbible and SPORTbible.

 

Engagement is at the heart of what we do - which comes through in our two main
revenue streams:

 

a.   We create bespoke content for blue-chip advertisers that gives them
access to a young adult audience that is hard to reach for traditional media
players. This is distributed across social media platforms and our owned and
operated websites. We call this 'Direct' revenue.

 

b.   Third parties - such as social media platforms and programmatic
advertising partners - generate revenue by placing advertising next to our
content. We call this 'Indirect' revenue, and the revenue is shared between
the publisher, which is us, and the social media platform or partner as
applicable.

 

LBG Media is listed on the AIM market of the London Stock Exchange (AIM:
LBG).

 

 

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