** Levi Strauss LEVI.N shares up 0.2% at $19.69 on Tues ahead of Q1 results slated for after market close, as investors eye consumer demand and tariff challenges
** Denim maker in Jan topped consensus, helped by growth in direct-to-consumer sales channels and raised prices to mitigate margin impact of U.S. import duties
** It has leaned more heavily on its higher‑margin own channels, including its website and stores, rather than wholesalers, while scaling back promotions
** Wall Street expects co to post an 8% y/y rise in qtrly rev to $1.65 bln and adj EPS of $0.37 vs $0.38 a yr-ago, per LSEG
** Stock down ~5% YTD and trading ~21% below its 52-week intraday high of $24.82 from Oct 3, 2025
** 14 of 16 analysts rate the stock "strong buy" or "buy" 2 "hold"; median PT of $27.00 unchanged over the past three months
(Lance Tupper is a Reuters market analyst. The views expressed are his own)
((lance.tupper@tr.com 1-646-279-6380))