** Shares of LG Electronics India LGEL.NS rise 1.6% to 1642 rupees, set to snap two-day losing streak if trend holds
** Brokerage Jefferies initiates coverage with "buy" rating, sets PT at 1,980 rupees
** Views LGEL as a strong play on India discretionary consumption, given its diversified product mix
** Adds co's market leadership in multiple products, premium brand recall, new launches, entrenched distribution and backward integration result in industry-leading margins and high return ratios
** Estimates co's sales to rise 13% over FY26-28, sees operating margin rising to 12.8% by FY28
** LGEL rated "strong buy" on avg by 15 analysts covering it; median PT at 1,890 rupees- data compiled by LSEG
** LGEL down 3% since listing on Oct 14
(Reporting by Komal Salecha)
((Komal@thomsonreuters.com;))