* Follows stake taken in Suning Commerce, plans to control
Intime
* Shares in Bailian group firms surge on tie-up
* Bailian to integrate Alibaba payments, logistics
technology
(Adds details of deal, share reaction)
By Cate Cadell
SHANGHAI, Feb 20 (Reuters) - Chinese tech giant Alibaba
Group Holding Ltd BABA.N has formed a strategic partnership
with retail conglomerate Bailian Group, extending a push into
bricks-and-mortar retail as online growth slows.
The move comes on the heels of a recent purchase of a stake
in retailer Suning Commerce Group Co Ltd 002024.SZ as well as
plans to take a controlling stake in Intime Retail Group Co Ltd
1833.HK and privatise it.
There are currently no plans for financial investment, an
Alibaba spokesman said.
Shanghai-based Bailian Group is one of China's largest
retailers by sales, operating 4,700 outlets in 200 cities
including supermarkets, convenience stores and pharmacies.
Alibaba has an active user base of around 500 million.
Shares in Bailian Group's subsidiaries surged on Monday,
with Shanghai Bailian Group Co Ltd 600827.SS climbing by the
10 percent daily limit, Lianhua Supermarket Holdings Co Ltd
0980.HK jumping close to 10 percent and Shanghai Material
Trading Co Ltd 600822.SS up 5 percent.
Bailian and Alibaba will initially cooperate on supply chain
technology using Alibaba's big data capabilities as well as
integrating Alipay payments with Bailian Group's existing
membership program.
(Reporting by Cate Cadell and Adam Jourdan; Editing by Edwina
Gibbs)
((adam.jourdan@thomsonreuters.com; +86 21 6104 1778; Reuters
Messaging: adam.jourdan.thomsonreuters.com@reuters.net))
Keywords: ALIBABA BAILIAN/