** Citi says current rising housing prices in Australia amid
40-year low mortgage rates will likely benefit non-banking
financial institutions (NBFIs) more than traditional lenders
** Mortgage credit growth and household income growth have
not been as strong as house prices
** NBFI's to see ~7% revenue growth due to widening demand,
less margin pressure and a drop in funding costs
** Narrow focus of Australia's main banks CBA.AX ,
WBC.AX , NAB.AX , ANZ.AX , MQG.AX on owner occupiers and
slowed approval time will keep their revenue growth around ~5%
** NBFIs price-to-earnings ratio are lower then major
lenders and regional banks BOQ.AX , BEN.AX and are not
reflecting their mortgage revenue growth prospects, Citi adds
** Mortgage brokers Australian Finance Group AFG.AX and
Liberty Financial Group LFG.AX are our preferred players in
the current cycle - Citi
** Commonwealth Bank of Australia best placed major bank but
its share price already reflects the mortgage market upside, it
adds
(Reporting by Anushka Trivedi in Bengaluru)
((Anushka.Trivedi@thomsonreuters.com; +918061823241;))