Motor racing-Las Vegas GP adds Ferrari race and ice rink

Liberty Media

04/09/2024 13:31

By Alan Baldwin
       Sept 4 (Reuters) - The Las Vegas Grand Prix will add a
Ferrari Challenge support race to the second edition of the
Formula One event in November after criticism of the limited
track action on offer last year.
    For those with money to splash and wanting more than just
ice in their drinks, organisers said they also plan to install a
skating rink on the roof of the Paddock Club hospitality
building.
    Formula One's third U.S. round races down the Nevada city's
famed Strip at night but only offered Formula One last year.
Other grands prix, particularly in Europe, have a range of
junior series and sportscar races.
    "We took on the feedback last year of not having a support
race," Emily Prazer, Chief Commercial Officer for F1 and the Las
Vegas Grand Prix, told reporters.
    "Logistics last year were our number one concern...now we
feel much more comfortable being able to extend the operating
hours and the track activity. 
    "It was just a year one confidence thing honestly, and now
we’re feeling pretty good about it."
    Having a support series will also help lay down rubber on
the track and highlight any potential problems before the F1
cars go out.
    Last year's first practice lasted eight minutes before being
cancelled for track repairs, leading to a class-action lawsuit
by disgruntled fans.
    The Ferrari Challenge support series will be on all three
days, with garages in the Fan Experience zone -- a free daytime
event on Las Vegas Boulevard with a daily 30,000 capacity.
    "We wanted to make sure we’re embracing the local community
a bit more and educating the audience, particularly the Nevadans
on what we’re doing around Formula One," Prazer said of that
ticketed event.
    Prazer said the second edition would be less hype and more
about the sport and enhancing the overall experience for
visitors.
    "We've had to change our approach. We did the same in
ticketing where initially we were like, right, it's a big, sexy
new event and we're going to have a ton of hospitality. We
learned that lesson. 
    "We now have much more accessible tickets, GA (general
admission) zones, and something for everybody versus something
for just the high end." 
    The race is promoted by Liberty Media-owned Formula One and
Prazer said it was something of an incubator to try out new
things and push boundaries, with the ice rink an example.
    "You would never see us do that anywhere else. But the
intent is like 'how do we create more of an entertainment
proposition?'," she said.
    "It's not an obvious connection with Formula One, but Vegas
has got the Golden Knights (National Hockey League team). We're
doing a very fun merchandise collaboration with the Golden
Knights.
    "The idea is, if you look at the size of the Paddock Club,
making sure that you actually activate all the space. It was one
of those of 'what do we do?’ (moments). It's a lot of fun."     

 (Reporting by Alan Baldwin, editing by Ed Osmond)
 ((alan.baldwin@thomsonreuters.com; +442075427933;))