(Updates)
** Shares of telehealth firms drop between 3.5% and 14%
** Amazon.com AMZN.O introduces low, upfront pricing for
telehealth visit, treatment plan and free medication delivery
for Prime members
** Says Prime members can now get anti-aging skin care
treatments starting at $10 per month, men's hair loss treatment
for $16 per month and erectile dysfunction treatment for $19 per
month, among other offerings
** Says customers can view a single low treatment price for
five common health conditions and beauty treatments and have a
consultation with a clinician virtually and discreetly through
messaging or video
** HIMS falls 13.66% to $23.83; company offers treatments
for a range of conditions, including sexual health, men's and
women's dermatology, mental health, and weight loss
** Shares of other telehealth firms also drop; LifeMD
LFMD.O fall 10.66% to $6.25 and Teladoc Health TDOC.N down
3.45% to $9.24
** Brokerage Leerink Partners says the introduction by
Amazon "of what appears to be a HIMS look-alike product, at
least for its two largest categories (and importantly NOT
GLP-1), is both surprising and also not surprising"
** "We don't know how successful it (Amazon) will be, but
also note that this is a serious competitive threat being
introduced to the market" - Leerink Partners
** Including session moves, HIMS more than tripled, LFMD
down ~25%, TDOC down ~57%, YTD
(Reporting by Sneha S K and Kamal Choudhury in Bengaluru)
((Sneha.SK@thomsonreuters.com;))