REG - LifeSafe Holdings - Trading Update

LifeSafe HoldingsAnnouncement

25/07/2025 10:45

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RNS Number : 6265S  LifeSafe Holdings PLC  25 July 2025

 

The information communicated within this announcement is deemed to constitute
inside information as stipulated under the Market Abuse Regulations (EU) No.
596/2014 as it forms part of UK domestic law by virtue of the European
Union (Withdrawal) Act 2018 ("MAR"), and is disclosed in accordance with the
Company's obligations under Article 17 of MAR. Upon the publication of this
announcement, this inside information is now considered to be in the public
domain

 

25 July 2025

 

 

LifeSafe Holdings plc

('LifeSafe', the 'Group' or the 'Company')

 

Trading Update

 

LifeSafe (AIM:LIFS), a fire safety technology business with innovative fire
extinguishing and prevention fluids and fire safety products, provides the
following trading update for the six months ended 30 June 2025 ('HY25').

 

As anticipated by the Board, revenue for HY25 at approximately £0.9 million
(HY24: £1.6 million) reflects a full period of the evolution of the Company's
sales model from a pure B2C to a B2B2C model with consequent revised wholesale
prices.

 

Revenue has also been impacted by the following factors.

 

Firstly, US wholesale order patterns have been impacted by the significant
orders placed in December 2024 selling through to the end customer at a slower
rate than expected due to unauthorised reseller competition on Amazon US.
This has now been resolved through the enrolment of LifeSafe's products in
Amazon's Transparency Programme which prevents the unauthorised resale of the
Group's products.

 

Secondly, orders amounting to £0.1 million, which management had expected to
be delivered and recognised in HY25, were recognised in July 2025 as a result
of delivery issues within the supply chain.

 

As a result of these revenue delays, LBITDA for HY25 is approximately £0.7
million (HY24: £0.4 million).

 

The Group has begun to see revenue and orders come through from almost all of
the B2B partnership arrangements announced in HY25.  Distribution partners
continue to work to fully commercialise their go-to-market strategies with
LifeSafe working with each partner to fully support them in maximising the
sales opportunity.  Crucially, the Board believes the hard work has been done
in securing engaged distribution partners with proven track records and
channels to, in due course, supply end customers with the volume of LifeSafe's
innovative products to take the Group to profitability.

 

Significant orders from the Company's large exclusive US-based distribution
partner are still expected to be placed in the second half of 2025 as the
partner promotes and demonstrates LifeSafe's products to its global
distribution networks.  The partner has invested significantly in sales and
marketing to support its promotion of LifeSafe's range of extinguishing and
prevention products with initial orders amounting to €0.5 million received
in HY25 with delivery and sales recognition in the second half of 2025.  The
Board remains confident that this distribution partnership will be
transformative for LifeSafe.

 

As at 30 June 2025, cash and cash equivalents was £0.14 million (31 December
2024: £0.75 million). Since the period end, the Company has received its VAT
rebate of £46k relating to the quarter ended 30 June 2025.  Furthermore, the
Board is actively assessing and implementing strategies that will improve both
the cash position and utilisation whilst increasing orders are being placed.

 

The business remains poised to deliver real value for shareholders.

 

It is expected that LifeSafe's HY25 interim results will be announced in
September 2025.

 

- Ends -

 

 

For further enquiries:

 

 LifeSafe Holdings plc

 Dominic Berger, Chairman                         info@lifesafetechnologies.com (mailto:info@lifesafetechnologies.com)

 Neil Smith, Chief Executive Officer

 Mike Stilwell, Chief Financial Officer
 Zeus (Nominated Adviser & Broker)                 Tel: +44 (0) 20 3829 5000

 David Foreman, John Moran (Investment Banking)

 Dominic King (Broking)

 

Notes to Editors

 

LifeSafe is a fire safety technology business that develops eco-friendly,
novel and innovative fire extinguishing and prevention fluids and life-saving
fire safety products.  LifeSafe has developed a market disrupting range of
eco-friendly fire safety protection products; a new patent-pending Thermal
Runaway Fluid to combat lithium battery fires by permanently extinguishing and
preventing re-ignition, and the StaySafe All-in-1, a handheld eco-friendly and
fully recyclable extinguisher which is verified to extinguish ten different
types of fire.  LifeSafe is successfully creating new markets for the Group
in fire safety through its innovative technologies, products, digital
marketing and multi-channel sales; and is continuing to develop new fluid
derivations for applications in various industrial market sectors.

 

LifeSafe was admitted to trading on AIM in July 2022 with the ticker LIFS.

 

For further information please visit: https://www.lifesafeholdingsplc.com
(https://www.lifesafeholdingsplc.com/)

LinkedIn: https://www.linkedin.com/company/lifesafe-technologies
(https://www.linkedin.com/company/lifesafe-technologies)

X (formerly Twitter): https://x.com/LifesafeT (https://x.com/LifesafeT)

 

 

 

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