REG - Likewise Group PLC - Trading Update and Director and PDMR Dealings

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RNS Number : 0726I  Likewise Group PLC  19 November 2025

19 November 2025

 

This announcement contains inside information for the purposes of Article 7 of
the Market Abuse Regulation (EU) 596/2014 as it forms part of UK domestic law
by virtue of the European Union (Withdrawal) Act 2018 ("MAR"), and is
disclosed in accordance with the Company's obligations under Article 17 of
MAR.

 

Likewise Group plc

 

("Likewise", the "Group" or the "Company")

 

Trading Update and PDMR Dealings

 

 

Likewise Group, the fast growing UK Flooring Distributor provides a trading
update for the current financial year ending 31 December 2025 ("FY25") and
announces Director and PDMR dealings as a result of the reinvestment of the
interim dividend which was paid by the Company on 14 November 2025.

 

Trading update

 

The Group is pleased that Sales Revenue has continued to increase in H2 by
7.4% with a new record month in October resulting in year to date increasing
by 8.9%. Likewise Floors continues an impressive trajectory with Sales Revenue
increasing by 13.3% in the year to the end of October. This has all been
achieved in what would still be considered challenging markets, compounded by
the hottest summer on record and demonstrates consistent increases in share
over the last five years.

 

Due to increased costs and an imbalance in the revenue increases across the
Group's various activities, Underlying Profit Before Tax will fall short of
current market forecasts, however the Group will produce Profit significantly
ahead of previous years, notwithstanding absorbing the additional National
Insurance Contribution costs. The Group is still well on course to achieve its
medium term objectives including growth in both Sales Revenue and
Profitability in 2026.

 

Construction has commenced to create the Newport Distribution Hub which will
be operational at the end of Q2 2026. The Logistics infrastructure has been
refined in both Likewise Floors and Valley Wholesale Carpets to provide
increased capacity for 2026 and future years.

 

The Group is accelerating its Sales and Marketing activities to gain
increasing share from Independent Retailers and Flooring Contractors. This is
supported by greater capacity and enhancement of the Logistics Networks,
providing increased confidence in achieving and surpassing our previous goals.

 

Director and PDMR Dealings

 

The Company has been notified that Chief Executive, Tony Brewer; Non-Executive
Director, Andrew Simpson; and PDMR, Adrian Laffey (together the "PDMRs"), have
purchased an aggregate of 116,253 ordinary shares of 1 pence each in the
Company ("Shares") (the "Purchases"). The Shares were purchased through the
reinvestment of the Company's interim dividend.

 

Following the Purchases, the PDMRs are beneficially interested in the voting
capital of the Company as follows:

 Shareholder     Role                             Number of Shares purchased  Total Shares beneficially interested in  Percentage of voting rights
 Tony Brewer     Chief Executive                  82,547                      27,461,241                               10.96%
 Andrew Simpson  Non-Executive Director           16,250                      10,840,444                               4.32%
 Adrian Laffey   Mainstream Residential Director  17,456                      7,473,911                                2.98%

 

 

Tony Brewer, Chief Executive of Likewise Group plc, said:

 

"We continue to develop our businesses at an impressive rate thanks to the
very important commitment from our management and staff with the fantastic
support of our suppliers and customers. The Board thanks all involved for
their ongoing contribution.

 

We are absolutely focussed on improving the performance of the Group to allow
meaningful investment for the long term benefit of all stakeholders."

 

 

 For further information, please contact:
 Likewise Group plc                                                   Tel: +44 (0) 121 817 2900

 Tony Brewer, Chief Executive
 Zeus (Nominated Adviser and Joint Broker)                            Tel: +44 (0) 20 3829 5000

 Jordan Warburton / David Foreman / James Edis (Investment Banking)

 Dominic King / Fraser Marshall (Corporate Broking)
 Ravenscroft (Joint Broker)                                           Tel: +44 (0) 1481 732 746

 Semelia Hamon (Corporate Finance)

 

 

Notification and public disclosure of transactions by persons discharging
managerial responsibilities and persons closely associated with them

 

In accordance with Article 19 of the UK Market Abuse Regulation, detailed
information is set out below.

 

 1   Details of the person discharging managerial responsibilities/person closely
     associated
 a)  Name:                                     Tony Brewer
 2   Reason for the notification
 a)  Position/Status:                          Chief Executive Officer

 b)  Initial Notification/Amendment:           Initial Notification

 3   Details of the issuer, emission allowance market participation, auction
     platform, auctioneer or auction monitor
 a)  Name:                                     Likewise Group plc
 b)  LEI:                                      2138007L822RL2CXMV34
 4.  Details of transaction(s); section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each
     place where transactions have been conducted.
 a)  Description of the financial instrument:  Ordinary shares of £0.01

     Identification code:                      ISIN: GB00BHNWH003
 b)  Nature of the transaction:                Purchase of Shares

 c)  Price(s) and volume(s):                   Price(s)                    Volume(s)
     £0.2734                                                               80,511

     £0.2734                                                               2,036
 d)  Aggregated volume:                        82,547

     Price:                                    £0.2734
 e)  Date of the Transaction:                  17 November 2025
 f)  Place of the Transaction:                 London Stock Exchange

4.

Details of transaction(s); section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted.

a)

Description of the financial instrument:

Identification code:

Ordinary shares of £0.01

ISIN: GB00BHNWH003

b)

Nature of the transaction:

 

Purchase of Shares

c)

Price(s) and volume(s):

Price(s)

Volume(s)

£0.2734

£0.2734

80,511

2,036

d)

Aggregated volume:

Price:

82,547

£0.2734

e)

Date of the Transaction:

17 November 2025

f)

Place of the Transaction:

London Stock Exchange

 

 1   Details of the person discharging managerial responsibilities/person closely
     associated
 a)  Name:                                     Andrew Simpson
 2   Reason for the notification
 a)  Position/Status:                          Non-Executive Director

 b)  Initial Notification/Amendment:           Initial Notification

 3   Details of the issuer, emission allowance market participation, auction
     platform, auctioneer or auction monitor
 a)  Name:                                     Likewise Group plc
 b)  LEI:                                      2138007L822RL2CXMV34
 4.  Details of transaction(s); section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each
     place where transactions have been conducted.
 a)  Description of the financial instrument:  Ordinary shares of £0.01

     Identification code:                      ISIN: GB00BHNWH003
 b)  Nature of the transaction:                Purchase of Shares

 c)  Price(s) and volume(s):                   Price(s)                    Volume(s)
     £0.27                                                                 16,250
 d)  Aggregated volume:                        As above

     Price:
 e)  Date of the Transaction:                  14 November 2025
 f)  Place of the Transaction:                 London Stock Exchange

4.

Details of transaction(s); section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted.

a)

Description of the financial instrument:

Identification code:

Ordinary shares of £0.01

ISIN: GB00BHNWH003

b)

Nature of the transaction:

 

Purchase of Shares

c)

Price(s) and volume(s):

Price(s)

Volume(s)

£0.27

16,250

d)

Aggregated volume:

Price:

As above

e)

Date of the Transaction:

14 November 2025

f)

Place of the Transaction:

London Stock Exchange

 

 1   Details of the person discharging managerial responsibilities/person closely
     associated
 a)  Name:                                     Adrian Laffey
 2   Reason for the notification
 a)  Position/Status:                          Mainstream Residential Director

 b)  Initial Notification/Amendment:           Initial Notification

 3   Details of the issuer, emission allowance market participation, auction
     platform, auctioneer or auction monitor
 a)  Name:                                     Likewise Group plc
 b)  LEI:                                      2138007L822RL2CXMV34
 4.  Details of transaction(s); section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each
     place where transactions have been conducted.
 a)  Description of the financial instrument:  Ordinary shares of £0.01

     Identification code:                      ISIN: GB00BHNWH003
 b)  Nature of the transaction:                Purchase of Shares

 c)  Price(s) and volume(s):                   Price(s)                    Volume(s)
     £0.2734                                                               2,313

     £0.2734                                                               7,937

     £0.2734                                                               7,206
 d)  Aggregated volume:                        17,456

     Price:                                    £0.2734
 e)  Date of the Transaction:                  17 November 2025
 f)  Place of the Transaction:                 London Stock Exchange

4.

Details of transaction(s); section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted.

a)

Description of the financial instrument:

Identification code:

Ordinary shares of £0.01

ISIN: GB00BHNWH003

b)

Nature of the transaction:

 

Purchase of Shares

c)

Price(s) and volume(s):

Price(s)

Volume(s)

£0.2734

£0.2734

£0.2734

2,313

7,937

7,206

d)

Aggregated volume:

Price:

17,456

£0.2734

e)

Date of the Transaction:

17 November 2025

f)

Place of the Transaction:

London Stock Exchange

 

 

ENDS

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