** Paramount shares PARA.O gain nearly 3% to $17.3 in
early trading, adding to Friday's 12% surge on takeover chatter
** Reports on Friday suggested Skydance Media boss David
Ellison and investment firm RedBird Capital are interested in
National Amusements, the Shari Redstone-led media company that
owns 77% of Paramount's Class A voting shares
** "Our sum-of-the-parts math suggests PARA's equity could
be worth ~$38 per share if the firm's networks, production
assets and DTC business were sold individually," Citi strategist
Jason Bazinet said on Friday
** Citi estimates PARA's cable networks are worth ~$7.4 bln,
broadcasting business at ~$12.1 bln, production assets at ~$18
bln and DTC business at ~$6.8 bln
** Citi, which has PT of $19, estimates firm could be worth
$38.8 bln; company closed Friday with a market cap of $11.13 bln
** Wells Fargo raises PT to $15 from $12 but says it could
hit $23/shr if there is more divestiture
** "If correct, RemainCo would be CBS Studios, Paramount
Studios, content creation from Taylor Sheridan/Nickelodeon/MTV,
etc" - Wells Fargo
** Wells Fargo says it expects other media names with M&A
potential such as Warner Bros Discovery WBD.O and Lions Gate
Entertainment LGFa.N to trade higher
(Reporting by Sruthi Shankar in Bengaluru)
((sruthi.shankar@thomsonreuters.com;))