RCS - Live Company Group - K-Pop Sponsorship Deal

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30/06/2023 07:00

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RNS Number : 4668E  Live Company Group PLC  30 June 2023

30 June 2023

 

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

 

K-POP SPONSORSHIP DEAL

 

 

LVCG PLC is pleased to provide an update on the sponsorship for the Madrid
K-POP event occurring in July 2023.

The Company is delighted to announce that it has signed a junior sponsorship
agreement with KIA, the South Korean motor company. The deal is worth EURO
25,000 with an additional commitment of a purchase of tickets for the event to
the amount of EURO 18,315. KIA will use their sponsorship of the event not
only for brand awareness but also as a form of corporate entertainment for its
guests.

While the deal is for one event conversations are ongoing with the possibility
of sponsoring other events and potentially becoming the title sponsor of next
year's Madrid concert.

Chairman David Ciclitira commented: ' KIA is an iconic South Korean brand - I
am delighted that we have secured this sponsorship agreement with them and
look forward to a closer partnership in the future.'

 

 

Enquiries:

 

 Live Company Group Plc                        Tel: 020 7225 2000

 David Ciclitira, Executive Chairman

 Sarah Dees, Chief Operating Officer

 Beaumont Cornish Limited (Nominated Adviser)  Tel: 020 7628 3396

 Roland Cornish/Rosalind Hill Abrahams

 CMC Markets UK Plc                            Tel: 020 3003 8255

 Thomas Smith

 Douglas Crippen

 

 

 

About Live Company Group

 

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live
events, entertainment and sports events company, that has been trading on AIM
since 2017.

The Group is divided into four divisions:

 

·    BRICKLIVE - consisting of a network of partner-driven fan-based and
touring shows using BRICKLIVE created content worldwide. The Company owns the
rights to BRICKLIVE - an interactive experience built around the creative
ethos of the world's most popular construction toy bricks. The Group is an
independent producer of BRICKLIVE and is not associated with the LEGO Group.

 

·    LVCG owns the brand KPOP Lux and is the Executive Producer of KPOP
Lux in Madrid and London. Both of these shows are produced in partnership with
SBS - the Korean television network.

KPOP -  the company owns the rights to the K.Flex brand is a partner and the
Executive Producer of K.Flex in Frankfurt.

 

·    StART Art Global (SAG) - SAG owns StART Art Fair in London which has
been staged over the last 9 years at the Saatchi Gallery. SAG has licensed the
rights to the StART brand in Korea. The licence includes the right to create
and run StART Art Fair Seoul and various StART+ exhibitions.

 

·    Live Company Sports and Entertainment (LCSE) - LCSE owns LCSE Pty in
South Africa which has a long-term relationship with Pick 'n' Pay and the
Ocean Race.

LVCG is a founder shareholder in E-Movement - the promoter of the Formula E
Race in Cape Town. As part of this relationship E-Movement has retained LCSE
(through E-Movement holdings) as its implementation partner. E-Movement
Holdings a 100% subsidiary of Live Company Group has the right to sell
sponsorship for the Formula E race in Cape Town.

 

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