** Analysts at Morgan Stanely say the new chair of
Australia's Westpac WBC.AX seems to be an appropriate fit
** Westpac on Monday appointed Steven Gregg as chair,
replacing John McFarlane
** Brokerage views Gregg's financial services background and
experience as board member at various companies including fuel
retailer Ampol ALD.AX and local gaming co Lottery Corporation
TLC.AX as important attributes
** Believes Westpac needs to improve its franchise
performance and deliver margin management better than its peers
** Stock has fallen 8.7% this year, as of last close
(Reporting by Rishav Chatterjee in Bengaluru)
((Rishav.Chatterjee@thomsonreuters.com;))