Lululemon up after falling 18% in prior session; new CEO takes charge

lululemon athletica

08/09/2026 19:34

** Shares of athleisure brand Lululemon up ~2% at $103.12 in afternoon trading
** Co's new CEO Heidi O'Neill, former Nike executive, takes charge and shares a message with the employees about her plans for the brand
** "I truly believe that we have an incredible opportunity in front of us: to re-establish who we are at our core and, from that foundation, take lululemon into its next chapter. That starts with product," O'Neill says in the letter to employees
** For the new CEO to come out and address some obvious issues head on is a major show of confidence from her and markets like confidence - Brian Mulberry, chief market strategist at Zacks Investment Management
** Investors appear to appreciate the frank acknowledgment of the need for change and find the renewed focus on products reassuring, Neil Saunders, managing director of GlobalData
** Last week Lululemon cut its annual forecasts for the second time, sending shares down about 18% in previous session
** Up to last close, stock down about 50% YTD
     

 (Reporting by Anuja Bharat Mistry in Bengaluru)
 ((AnujaBharat.Mistry@thomsonreuters.com))