RCS - Mojix Inc - Aura Blockchain Consortium and Mojix Partner

LVMH Moet Hennessy Louis Vuitton SEAnnouncement

16/01/2023 10:15

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RNS Number : 7494M  Mojix Inc  16 January 2023

Enhancing Authentication for Luxury Brands with Blockchain

Aura Blockchain Consortium and Mojix partner for strategic collaboration

GENEVA, SWITZERLAND and LOS ANGELES, CA / ACCESSWIRE / January 16, 2023 / Aura
Blockchain Consortium, a leader in blockchain solutions for the certification
of luxury goods, and Mojix, a global leader in item-level intelligence
solutions for supply chains, have entered into a strategic collaboration with
a view to offer the Aura Blockchain Consortiummembers the possibility to
connect the two technical architectures.

To further enrich customer experience, the two organizations are spearheading
strategic efforts in building transparency and trust within the global luxury
ecosystem. Connecting the cloud-based Mojix platform to the Aura Blockchain
would enable certified traceability via immutable item identification, as well
as instant and accurate track-and-trace, back to any original material
composing an individual article.

Aura Blockchain Consortium enables and supports participating members to tag
their products with secure, unique blockchain-based identities that can track
a product's manufacture and supply from raw materials through to the end
customer. With their Aura SaaS offering, member brands can quickly and easily
onboard, maximizing value, focusing on the customer journey and digital
innovation. This allows for both upstream and downstream traceability in the
supply chain for consumers - making it one of the best direct-to-consumer
offerings in the market and giving full transparency to the customers. Thanks
to NFC-RFID technology and serialization, Mojix can deliver standardized
unique identities to luxury items and track them from source to sale,
including their separate components or ingredients. At any stage within the
supply chain, the GS1 EPCIS standard enables visibility on event data, both
within and across enterprises, for users to gain a shared view of the items.
Aura Blockchain technology secures this data, thereby providing its immutable
and irrefutable nature.

The collaboration between the two platforms is expected to bring opportunities
for Aura Blockchain Consortium members and generate awareness around the
benefits of digitization and item-level intelligence in the luxury industry.
Benefits will apply to companies irrespective of their size and nature, and
will support the main pillars of luxury credibility, well beyond simply
authentication. The benefits include facilitating Brand Protection (fighting
the grey market; delivering certificates of ownership), enhancing Quality and
Provider control (managing repair cycles; managing chain of custody and
recalls; verifying process conformity) and improving Customer Loyalty through
unique, item-specific, and undisputed information on provenance and conditions
of manufacture and/or transportation.

Daniela Ott, General Secretary of Aura Blockchain Consortium says: "Aura
Blockchain Consortium's mission is to address common issues across the luxury
industry, thus enhancing the overall customer experience with the use of
technology. The Aura Consortium is building a partnership ecosystem to support
its member brands, and we are thrilled to welcome Mojix as our latest
globalecosystem partner. With Mojix, we are giving our members exciting and
exceptional new technological opportunities in the field of traceability to
protect and grow their brands globally."

Dan Doles, Mojix CEO concludes: "We're honored to be able to demonstrate, once
again, the power of item-level intelligence and transparency in the world of
luxury, one that we know well and have supported for the past twenty years.
The difference this time is major: our partnership with the Aura Blockchain
Consortium will make it very easy to onboard brands to digitization,
serialization, and the pertinent use of that data. We're looking forward to
it!"

About Aura Blockchain Consortium

Aura Blockchain Consortium was established in 2021. The founding members of
Aura Blockchain Consortium are LVMH, Mercedes-Benz, OTB Group, Prada Group,
and Cartier, part of Richemont. The luxury groups have joined forces to
address the shared challenges of communicating authenticity, responsible
sourcing and sustainability in a secure digital format. Aura Blockchain
Consortium is a nonprofit association based in Switzerland with the purpose to
promote socially responsible, sustainable, and customer-centric business
practices throughout the lifecycle of luxury products by leveraging blockchain
and other technologies. By promoting the use of a single global blockchain
solution open to luxury brands of all sectors worldwide, the platform provides
consumers with additional information, services, transparency and raises the
customer experience to a new level. For more information, please visit
www.auraluxuryblockchain.com (https://pr.report/TiVZ83E7)

About Mojix

Mojix is a global leader in item-level intelligence solutions for
Manufacturing, Supply Chain and Retail. The firm is leading the way in
item-level traceability solutions utilizing its high security, globally
scalable cloud-hosted SaaS platform. Founded in 2004, the company has deep
domain expertise in serialization technologies such as RFID, NFC, and
print-based marking systems. Mojix builds business intelligence from
event-triggered actions tracking billions of unique identities, following item
lifecycles from source to shelf. Companies can leverage the seamlessly
integrated data to increase their sales and operational efficiency, reduce
major risks and enhance their customer experience. With offices across the US,
Latin America and Europe, Mojix is now a recognized expert in end-to-end,
item-level track and trace, product authentication and automated inventory
management. Learn more at www.mojix.com (https://pr.report/9YNpbf0W)

Media Contacts

For the Aura Blockchain Consortium : press@auraluxuryblockchain.com
(mailto:press@auraluxuryblockchain.com)

For Mojix: pressrelease@mojix.com (mailto:pressrelease@mojix.com)

©Mojix, Inc. Mojix and ytem are registered trademarks or trademarks of Mojix,
Inc.

SOURCE: Mojix, Inc

 

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