Sephora to sell products via Israeli retailer; no plans for own stores

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12/08/2026 10:14

LONDON, Aug 12 (Reuters) - Sephora has no plans to open its own stores in Israel, the LVMH-owned beauty retailer said on Wednesday, denying media reports it would launch its first stores in the country later this month, while confirming a partnership with an Israeli retailer. 
Sephora Collection, the company's own beauty brand, has signed a temporary resale agreement with Israeli retailer Glam42, Sephora said in a statement, adding the products would be available in some Glam42 stores in Israel from end-August.
Glam42 did not immediately reply to a request for comment.
After Israeli media reports about Sephora opening stores, Israel's foreign ministry posted on X: "Welcome to Israel, Sephora!"
Sephora's partnership with Glam42 comes as brands doing business in Israel are under pressure from a boycott movement that has grown since Israel's invasion of Gaza.

 (Reporting by Helen Reid and Forrest Crellin. Editing by Mark Potter)
 ((helen.reid@thomsonreuters.com))