** Easing borrowing costs and pick-up in rural economy bodes well for Mahindra & Mahindra Financial Services MMFS.NS in 2025, JP Morgan says
** MMFS last up 3.9%
** Upgrades co to "overweight" from "underweight"; raises PT to 320 rupees from 235 rupees
** Says MMFS's NIMs likely to benefit from easing borrowing costs
** Adds pick-up in tractor/LCV loans, used-vehicles push could further aid margins in 2025
** Diversification into new segments like mortgages/SME could boost loan disbursements near mid-term, but will keep costs elevated - JP Morgan
** Expects credit costs to increase in FY26/27 vs FY25 but higher collection efficiency and contained write-offs could offset - brokerage
(Reporting by Aleef Jahan in Bengaluru)
((aleefjahan.cs@thomsonreuters.com))