Maisons du Monde seeks sales boost from expansion in Europe and online

Maisons du Monde SA

08/11/2021 18:30

Nov 8 (Reuters) - French furniture and home decor company
Maisons Du Monde  MDM.PA  hopes to increase its sales by almost
60% from 2020 levels by 2025 as it opens stores in new European
markets and expands its digital marketplace.
    The company, in which Czech billionaire Daniel Kretinsky's
investment fund and activist fund Teleios hold stakes, said on
Monday it would target sales of 1.8-1.9 billion euros
($2.08-$2.20 billion) by 2025, up from 1.2 billion last year and
1.3 billion it hopes to generate in 2021.
    It said a larger digital presence should help to increase
its profit margin to around 11% from the 9.0%-9.5% it forecast
for this year.  urn:newsml:reuters.com:*:nL8N2RM2MB
    The company, which ramped up its digital platforms during
the pandemic, is planning to expand its online and
click-in-store sales to 60% of total revenues by 2025 from about
half currently.
    Speaking to reporters on the company's capital markets day,
Chief Executive Julie Walbaum said the group aimed to generate
around half of sales internationally by 2025, from about 45% at
the moment.
    It hopes to make 20% of sales from new European markets such
as Germany, Switzerland and the UK, and open between five and 15
net stores annually over the four years, mostly outside of
France.
    Walbaum said the company would increase the portion of
products it manufactures inside Europe to better meet
environmental and workplace standards.
    It plans to launch a corporate social responsibility label
by next spring, which would cover two in five of its products by
2025.

($1 = 0.8655 euros)

 (Reporting by Sarah Morland. Editing by Jane Merriman)
 ((sarah.morland@thomsonreuters.com; +48 58 769 65 92;))