Finland's Marimekko Q2 revenue misses estimates on weak domestic sales, costs hit profit

Marimekko Oyj

13/08/2026 06:17

Overview
Finland lifestyle design firm's Q2 revenue fell and missed analyst expectations
Q2 operating profit and EBITDA missed analyst estimates, pressured by higher fixed costs
International sales grew, led by Asia-Pacific, while Finland retail sales declined

Outlook
Marimekko maintains 2026 guidance for net sales growth from 2025's EUR 189.6 mln
Company sees 2026 comparable operating profit margin at about 16–19%
Company expects international and Asia-Pacific sales to grow in 2026; Finland sales seen flat or slightly down

Result Drivers
INTERNATIONAL GROWTH - Company said international sales rose 7%, led by strong retail growth in Asia-Pacific
FINLAND RETAIL DECLINE - Company said Finnish retail sales fell 7% due to a challenging market and weaker sales campaigns
HIGHER FIXED COSTS - Company said increased fixed costs weighed on operating profit

Company press release: ID:nGNE6np5P7

Key Details
Metric
Beat/Miss
Actual
Consensus Estimate
Q2 Revenue
Miss
EUR 43.90 mln
EUR 46.58 mln (5 Analysts)
Q2 EPS
 
EUR 0.09
 
Q2 Net Income
 
EUR 3.60 mln
 
Q2 EBIT
Miss
EUR 4.70 mln
EUR 6.44 mln (5 Analysts)
Q2 EBITDA
Miss
EUR 7.40 mln
EUR 8.93 mln (4 Analysts)
Q2 EBIT Margin
 
10.80%
 

Analyst Coverage
The current average analyst rating on the shares is "buy" and the breakdown of recommendations is 4 "strong buy" or "buy", 1 "hold" and no "sell" or "strong sell"
The average consensus recommendation for the apparel & accessories peer group is "buy"
Wall Street's median 12-month price target for Marimekko Oyj is €12.75, about 23.3% above its August 12 closing price of €10.34
The stock recently traded at 15 times the next 12-month earnings vs. a P/E of 15 three months ago

Reuters Recommended Reads
Aug 12 - Jeweller Pandora raises 2026 guidance as new designs draw in shoppers
Aug 12 - Finland's Martela Q2 revenue falls on weak Nordic demand
Aug 12 - Lulu's Fashion Lounge Q2 revenue falls on fewer orders and higher returns

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)