Marin Software soars on integration with Amazon Ad's demand-side platform

Marin Software

06/01/2022 22:56

** Shares of digital marketing software provider  MRIN.O 
jump 35.4% to $4.7 after the bell 
    ** MRIN announces http://investor.marinsoftware.com/Investor-News/Investor-News-Details/2022/Marin-Software-Announces-Amazon-DSP-Integration-to-Expand-Amazon-Advertising-Solutions/default.aspx
 integration with Amazon Ads' demand-side platform (DSP) to
expand Amazon advertising solutions
    ** Co says integration will allow brands to easily manage,
measure, and optimize their Amazon advertising campaigns
    ** Amazon DSP enables advertisers to reach audiences at
scale across Amazon sites and apps as well as leading publisher
sites and third-party exchanges 
    ** MRIN in Sept. 2021 had entered into a revenue share
agreement with Google  GOOGL.O  to develop its enterprise tech
platform and software products  urn:newsml:reuters.com:*:nL4N2QN32O
    ** Co, which joined the "meme stocks" club only in June, has
seen its shares rise 70.8% YTD 

 (Reporting by Kannaki Deka in Bengaluru)
 ((Kannaki.Deka@thomsonreuters.com))