Barclays lifts PT on Hilton, Marriott over improved lodging outlook, cuts Hyatt
16/01/2026 13:11
** Barclays lifts price targets on hotel operators Hilton Worldwide HLT.N and Marriott International MAR.O but cuts PT on Hyatt Hotels H.N ** Brokerage expects growth in the lodging industry to pick up in 2026, supported by major events such as the FIFA World Cup, easier comparisons and a firmer macro backdrop ** Adds Marriott to guide steady room growth, with growing focus on better credit card economics that could outweigh its expansion plans next year ** Says 2026 outlook remains cautiously optimistic, with modest forecast bumps and hotel operators sticking to a wait-and-watch stance ** Wells Fargo hikes PT on all three companies ** In 2025, MAR rose 11.2%, H gained 2.1% and HLT advanced 16.2% Barclays PT change:
| Companies | New PT | Old PT | Rating (Maintained) |
| Hilton Worldwide | $309 | $297 | Overweight |
| Hyatt Hotels | $198 | $200 | Overweight |
| Marriott International | $320 | $276 | Equal-Weight |
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