Street View: 'Insatiable' luxury travel demand puts Marriott in a sweet spot

Marriott International

11/02/2026 15:00

** Marriott International MAR.O projected a 35% jump in fees it collects from co-branded credit cards on Tuesday, as affluent travelers splurge on luxury vacations

** "Internationally, there is an almost insatiable demand for luxury," CEO Anthony Capuano said

** Median PT of 27 brokerages covering the stock is $350 - data compiled by LSEG

SOLID GROWTH MOMENTUM & TECH/AI PARTNERSHIPS

** Jefferies says MAR's growth momentum is strong, as its development pipeline exceeds 610,000 rooms (up from 596,000+ in Q3), over half of which are international

** Brokerage raises FY26/FY27 lodging revenue estimates to $7.62 bln/$8.20 bln from $7.35 bln/$7.88 bln

** TD Cowen says MAR's portfolio-wide RevPAR index is similar to Hilton's HLT.N and well above other major hotel operators

** JP Morgan notes credit card fees are a key earnings driver, accounts for 13% of gross fees in FY25, rising up to 16% in FY26 and ~17% in FY27; adds MAR is working on partnerships with Google and OpenAI, viewing AI as a chance to "potentially redefine the customer acquisition paradigm"

Brokerage
New PT
Old PT
Jefferies
$415
$357
TD Cowen
$400
$365
JP Morgan
$356
$323
Barclays
$356
$320
Wells Fargo
$403
$353
BMO
$400
$370
Mizuho
$343
$297
Truist
$350
$283
Deutsche Bank
$348
$289

 (Reporting by Megavarshini G. Somasundaram in Bengaluru)

 ((Megavarshini.SomasundaramGnanasundari@thomsonreuters.com))