** Shares of Max Financial Services Ltd MAXI.NS climb 2.5%
to 1,171.25 rupees
** MAXI, the holding company of private insurer Max Life, is
likely to benefit from a string of regulatory changes, Jefferies
says in a note
** Proposal to exempt term protection policies from taxes
can improve affordability and improve coverage, helping MAXI
** Another proposal to allow insurers to merge with
non-insurers can help Max Life list directly by merging with
MAXI and reduce 20-50% valuation discount to peers
** Jefferies has "buy" rating on stock, 1,114.15 rupees TP
** Analysts tracking MAXI rate stock "buy" on avg, same as
other life insurers - LSEG data
** MAXI up 22% so far this year, outperforming financial
stocks' .NIFTYFIN 14.4% rise
(Reporting by Nandan Mandayam in Bengaluru)
((Nandan.Mandayam@thomsonreuters.com; Mobile: +91 9591011727;))