** Shares of life insurer Max Financial Services MAXI.NS rise 1.1% to a record high of 1,594.6 rupees apiece
** MAXI on course for third straight session of gains, rising about 5% in the period
** Citi initiates coverage of MAXI at "buy" and sets a target price of 1840 rupees, implying an upside of 21% at Monday's close
** Balanced product mix, diversified distribution channels, execution, and growth stability at Axis Bank augur well for MAXI's earnings, says Citi
** MAXI shares rose 3.34% on Monday, after another global brokerage Jefferies raises target price
** Axis-Max Life is a joint venture between MAXI and Axis Bank AXBK.NS
** MAXI shares up 42% in 2025 so far, outperforming the 3% rise in Nifty midcap 100 index .NIFMDCP100, exchange data shows
(Reporting by Bharath Rajeswaran in Bengaluru)
((bharath.rajeswaran@thomsonreuters.com; +91 9769003463;))