McDonald's up after brokerage BTIG upgrades to 'buy'

Mcdonalds

02/02/2026 15:59

Corrects bullet 8 in February 2 buzz to say McDonald's stock was up 5.4% in 2025, not CPRI's

** Shares of fast food chain brand McDonald's MCD.N up about 1% at $317.97

** BTIG upgrades rating to "buy" from "neutral"; PT at $360

** The PT represents ~14% upside to stock's last close

** Brokerage says co's revamped value and promotions strategy is steadily boosting traffic, with a new beverage platform launching in 1H26, expected to be the next key driver of U.S. same‑store sales and transactions

** Adds McDonald's investment in value, including increased Extra Value Meal discounts and its $5 and $8 meal offers is lifting guest counts

** Adds MCD and its franchisees are investing in equipment and smallwares ahead of a planned spring-summer launch of CosMc's beverages, aimed at sharpening its edge against beverage‑led rivals

** 21 of 39 brokerages rate stock "buy" or higher, 16 "hold" 2 "sell"; median PT is $344 - data compiled by LSEG

** MCD stock up 5.4% in 2025

 (Reporting by Sanskriti Shekhar in Bengaluru)

 ((Sanskriti.Shekhar@thomsonreuters.com))