Brokerage Axis Capital starts India's Meesho with 'buy' on value play

Meesho

30/03/2026 05:06

** Brokerage Axis Capital initiates coverage on Indian e-commerce platform Meesho MEES.NS with "buy" rating, sets PT at 195 rupees

** MEES down 1% to 144 rupees on Monday amid wider market downturn; Nifty 50 .NSEI down 0.87%

** Brokerage says MEES well-placed to benefit from the opportunity in value e-commerce, given its market leadership in unbranded/long-tail categories, rising tier 2+ penetration and affordability

** Adds, affordability, rising ad revenue and operating leverage to drive profitability for co

** MEES rated "hold" on avg by 5 analysts covering it; median PT at 175 rupees- data compiled by LSEG

** YTD, MEES down 20%

 (Reporting by Komal Salecha in Bengaluru)

 ((Komal@thomsonreuters.com))