Choice International initiates on India's Meesho with 'buy'

Meesho

10/12/2025 08:33

**Choice International initiates coverage on e-commerce platform Meesho MEES.NS with "buy", PT at 200 rupees

**Shares of Meesho debuted at 162.5 rupees on NSE today and hit 175 rupees, against an issue price of 111 rupees

**Choice International says Meesho best placed to monetise in underpenetrated e-commerce categories through zero-commission, low-AOV, discovery-led platform serving Tier-2/3 users

**Meesho on track for EBITDA breakeven in FY27, deliver 31% compounded annual growth in revenue between FY25 and FY28, deep value-commerce penetration and logistics efficiencies

**More than 358.3 million shares in trading volumes

(Reporting by Mridula Kumar in Bengaluru)

((Mridula.Kumar@thomsonreuters.com;))