** Meesho MEES.NS down nearly 4% at 163 rupees after BofA starts with "neutral", PT at 190 rupees
** Brokerage does not see near-term upside after the recent rally post listing
** However, BofA adds co well-positioned to target value-focused mass market segment
** Expects strong FY26-29E net merchandise value CAGR of 26%
** Notes co's lean cost structure, asset-light model and negative working capital cycle make it one of India's most efficient consumer tech-focused businesses
** Last week, JM Financial also started coverage with a "reduce" rating; PT 170 rupees
** Since listing on Dec 10, MEES up nearly 48% from IPO issue price of 111 rupees
(Reporting by Komal Salecha)
((Komal@thomsonreuters.com;))