** Shares of e-commerce firm Meesho MEES.NS jump 20% to 216.34 rupees after UBS initiates coverage with "buy" rating, PT of 220 rupees
** UBS expects co's focus on lower/middle income consumers in India's tiers 2 and 3 cities provide a growth runway, given that adoption accelerates among these consumers
** Expects strong growth with net merchandise value CAGR of 50% and revenue CAGR of 72% through FY30
** Points to EBITDA margin expanding from less than 1% in FY25 to 8.3% by FY30
** MEES jumped about 58% on Dec 10 debut with an 111-rupee issue price
(Reporting by Brijesh Patel in Bengaluru)
((Brijesh.Patel1@thomsonreuters.com; Ph no. +91 9590227221;))