India's Meesho jumps as content commerce growth fuels profit hopes
BUZZ-India's Meesho jumps as content commerce growth fuels profit hopes ** Shares of e-commerce platform Meesho MEES.NS rise as much as 6.18% to 240.5 rupees
** Meesho, the country's largest e-commerce platform by annual transacting users and placed orders, says its net merchandise value (NMV) through content commerce ecosystem grew 152% Y/Y over last 12 months
** Adds, tier-3 and tier-4 markets account for 66% of content commerce orders
** Jefferies reiterates "buy" with PT of 240 rupees, implying 10% upside over last close
** Jefferies says improving contribution margin, a measure of profitability per order, financial services optionality and rising penetration in higher-value categories all position the company for sustained profit growth
** Average rating of 16 analysts tracking MEES is "hold"; median PT is 225 rupees - data compiled by LSEG
** MEES shares are up 33% in 2026 so far, exchange data shows
(Reporting by Bharath Rajeswaran in Bengaluru)
((bharath.rajeswaran@thomsonreuters.com; +91 9769003463;))
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