** Degroof Petercam downgrades Belgian chipmaker Melexis MLXS.BR to "reduce" from "hold", saying the company's strategy has led to market share losses
** According to the brokerage's analysis, which includes four new fabless competitors, Melexis' market share has dropped to 1.8% recently from 2.5% in 2016
** The broker notes Melexis is failing to capture opportunities in faster-growing segments, as it has not stepped outside its traditional automotive sensor market
** This static approach has resulted in the company being overtaken by peers on gross margin, operating margin, and returns on capital since 2018, the brokerage adds
** Out of 12 analysts that cover Melexis, seven rate the stock "strong buy" or "buy," four rate it "hold" and one rates the stock "sell" - LSEG data
(Reporting by Hugo Lhomedet)
((hugo.lhomedet@thomsonreuters.com))