Kepler ups Melia Hotels to 'hold' on positive industry cycle phase, new M&A angle

Melia Hotels International SA

09/04/2026 08:24

** Kepler Cheuvreux upgrades Spanish hotel chain Melia Hotels MEL.MC to "hold" from "reduce" as the travel and leisure industry shows a longer positive cycle phase after Covid

** It notes that ongoing international geopolitical tension will likely continue helping the geographical business profile of the company

** Kepler also points to a new M&A angle driven by potential differing viewpoints within the second generation of the Escarrer family, as well as the entry of a new institutional shareholder

** The broker raises its price target by 50% to 10 euros/shr

** Out of 13 analysts that cover Melia Hotels, ten rate the stock "strong buy" or "buy," and three rate "hold" - LSEG data

 (Reporting by Marta Serafinko in Gdansk)

 ((marta.serafinko@thomsonreuters.com; +48 58 769 66 00;))