Shopee launches deliveries within 4 hours in Brazil, debuting in fresh food market

MercadoLibre

13/08/2026 11:00

SAO PAULO, Aug 13 (Reuters) - Ecommerce platform Shopee, owned by Singapore's Sea SE.N, launched on Thursday a new service to deliver products in up to four hours in Brazil, starting in the fresh food market in the country.
Shopee said the new service had been under tests so far, and that it will initially focus in the Sao Paulo metropolitan region.
The service will kick off with more than 4,000 sellers, and will include sales of groceries, such as fresh, perishable and frozen foods, as well as pet products and clothes.
Retailer Americanas AMER3.SA and food delivery firm Daki will be among Shopee's partners in the new model, which is called "Turbo".
Shopee has over 3 million sellers in Brazil, and its one of the main players in the local ecommerce, competing with players such as MercadoLibre MELI.O and Amazon AMZN.O.
Earlier this year, Amazon launched the Amazon Now service, starting with perishables in Brazil pledging to delivery groceries within 15 minutes.

(Reporting by Andre Romani, Editing by Iñigo Alexander)
((Andre.Romani@thomsonreuters.com; 11 991314109;11 56447500;))