(Updates prices, adds options data)
** Shares of e-commerce firm Vinco Ventures BBIG.O surged
88% to $10.00 on Monday before paring gains to trade up 42.64%
at $7.56; on Friday, the shares soared 80.9%
** BBIG among most actively discussed stocks on retail
trading forum Stocktwits on Monday
** About 660k BBIG options contracts traded by 2:30 p.m.
(1830 GMT), making the company's options the 3rd most actively
traded single stock name on Monday, per Trade Alert data
** Other stocks generating buzz on the forum include
customer support provider Support.com Inc SPRT.O , e-commerce
platform Aterian Inc ATER.O , niche hi-tech materials maker
Meta Materials MMAT.O and auto insurer Root Inc ROOT.O
** ROOT was the top trending stock on Swaggystocks, a site
that tracks sentiment on Reddit investor forum r/WallStreetBets
** Stocks among heaviest trading volumes across exchanges
** SPRT surges 19.62% after closing at a 17-yr-high on
Friday; ATER rises 12.83
** Retail trading favourite AMC Entertainment Holdings Inc
AMC.N up 7.49% in heavy trading
(Reporting by Ruhi Soni And Saqib Iqbal Ahmed)
((Ruhi.Soni@thomsonreuters.com;))