Brief: Media And Games Invest Acquires Platform 161 And Remaining Minority Stake In ReachHero
July 13 (Reuters) - MEDIA AND GAMES INVEST PLC M8G.DE :
* MEDIA AND GAMES INVEST ACQUIRES PROGRAMMATIC ADVERTISING
SPECIALIST PLATFORM 161 AS WELL AS THE REMAINING MINORITY STAKE
IN REACHHERO
* STRATEGIC ACQUISITION OF PLATFORM 161 STRENGTHENS MEDIA
SEGMENT
AND CUSTOMER ACQUISITION IN GAMING
* ADDITIONAL REVENUES OF OVER EUR 10 MILLION AND EBITDA OF
OVER
EUR 1 MILLION EXPECTED
* INCREASE OF REACHHERO STAKE TO 100% ENABLES FURTHER
SYNERGIES
Source text for Eikon: ID:nEQ6jwjr0a
Further company coverage: M8G.DE
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