"Content fortress" - Berenberg starts Media and Games Invest at "buy"

Mgi Media and Games Invest Se

17/08/2021 08:35

** Berenberg starts Media and Games Invest  M8G.DE  at
"buy", saying it is the only listed European media firm whose
video game portfolio is supported by an internal advertising
system
    ** This tactic is an advantage in the rapidly changing user
privacy landscape as it enables first-party data accumulation,
boosting the lifetime value of each user, Berenberg says
    ** It adds MGI's portfolio is driven by 10 long-standing
free-to-play massively multiplayer online games and over 5k
casual mobile games
    ** This diversification, combined with the strategy to
invest in M&A to consolidate fragmented end markets, makes for a
lower-risk and predictable model, Berenberg says
    ** "With revenue and EBITDA having increased 6x since 2017
and the strong M&A pipeline, we believe MGI's growth story is
only just getting started," Berenberg says
    ** Out of seven analysts that cover MGI, all rate it "strong
buy" or "buy"

 (Reporting by Zuzanna Szymanska)
 ((zuzanna.szymanska@tr.com))