RCS - MicroSalt PLC - Fast Award 2025

MicroSaltAnnouncement

19/03/2025 07:15

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RNS Number : 1990B  MicroSalt PLC  19 March 2025

 

 

 

This is a Reach announcement, and the information contained is not considered
to be material or to have a significant impact on management's expectations of
the Company's performance.

 

19 March 2025

 

MicroSalt plc

("MicroSalt" or the "Company")

 

MicroSalt named in Fast Company's 2025 list of the World's most innovative
companies

 

MicroSalt plc (AIM: SALT), a leader in full-flavor natural salt with
approximately 50% less sodium is proud to have been named in Fast Company's
prestigious list of the World's most innovative companies of 2025. This year's
list shines a spotlight on businesses that are shaping industry and culture
through their innovations to set new standards and achieve remarkable
milestones in all sectors of the economy. MicroSalt was named #9 in the Small
but Mighty category (companies under 50 employees).

 

 

The World's Most Innovative Companies stands as Fast Company's hallmark
franchise and is one of its most anticipated editorials.

 

Brendan Vaughan, Fast Company editor-in-chief commented:

 

"Our list of the Most Innovative Companies offers both a comprehensive look at
innovation today and a playbook for the future."

 

"At a time when the world is rapidly shifting, these companies are charting
the way forward."

 

The full list of Fast Company's Most Innovative Companies honorees can be
found at Fast Company Awards 2025
(https://www.fastcompany.com/91269924/small-mighty-1-50-employees-most-innovative-companies-2025)
.

Rick Guiney, CEO of MicroSalt, commented: "We are thrilled with this
recognition and #9 position in the Small but Mighty category by Fast Company.
This prestigious acknowledgment reflects our unwavering commitment to
advancing technology within the food industry, aimed at creating a healthier
food supply for all.

We understand the critical need for individuals of all ages and backgrounds to
access pathways toward lower sodium diets. We are dedicated to taking a
leadership role in this vital initiative, tirelessly working to promote
low-sodium options within the food sector.

Our ongoing efforts in advocating for healthier choices will not only yield
significant health benefits for consumers today but will also contribute to a
more sustainable food landscape for future generations. As we move forward, we
remain committed to driving innovation and fostering healthier eating habits
across the globe."

For more information, please visit www.microsaltinc.co
(http://www.microsaltinc.co) m, follow on X @MicroSaltPLC or contact:

 

 MicroSalt plc                                                        Via Flagstaff PR
 Rick Guiney, CEO

 Flagstaff PR (Financial PR)                                          +44 (0)20 7129 1474
 Tim Thompson / Alison Allfrey / Anna Probert

 microsalt@flagstaffcomms.com (mailto:microsalt@flagstaffcomms.com)

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About MicroSalt®

 

MicroSalt® produces a patented full-flavour, low-sodium salt for food
manufacturers and consumers.

 

MicroSalt is a major potential disruptor in the food market, thanks to its
micro-sized particles which deliver the same sense of saltiness to a wide
range of foods but with approximately 50% less sodium. Excess sodium
consumption is a significant contributor to cardiovascular disease and
MicroSalt's solution meets the rising demand for healthier alternatives to
traditional salt. The WHO has set a target for reducing global sodium intake
by 30% by 2025, which it estimates will save 7 million lives by 2030.

 

Each year, cardiovascular disease costs the UK £19 billion - if the average
salt intake was reduced by one gram per day, it has been estimated that 4,147
lives and £288 million would be saved each year in the UK. As a nation, the
UK consumes 183 million kilograms of salt each year, and 70 per cent. of the
typical person's sodium intake is hidden in processed foods.

 

MicroSalt uses its patented technology to help create a high barrier to entry
within the reduced-sodium salt market. The group has two US patents plus
patents in China, Mexico, and Australia along with multiple patent
applications pending in other jurisdictions globally.

 

The Directors believe that MicroSalt is well positioned to capture growth in
the low sodium market, which is expected to grow exponentially, and that there
is also scope to enter the larger salt market.

 

MicroSalt has a three-pronged marketing strategy, targeting large B2B food
manufacturers, the B2C market and e-commerce customers. MicroSalt's all
natural, low-sodium solution is well positioned to take advantage of the
fast-growing market for a healthier alternative to traditional salt.

 

ABOUT FAST COMPANY

Fast Company is the only media brand fully dedicated to the vital intersection
of business, innovation, and design, engaging the most influential leaders,
companies, and thinkers on the future of business. Headquartered in New York
City, Fast Company is published by Mansueto Ventures LLC, along with fellow
business publication Inc. For more information, please visit fastcompany.com
(https://www.fastcompany.com/) .

 

ENDS

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