RCS - MicroSalt PLC - FDA Nutrition information on packaged foods

MicroSaltAnnouncement

16/01/2025 07:00

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RNS Number : 5094T  MicroSalt PLC  16 January 2025

 

 

This is a Reach announcement and the information contained is not considered
to be material or to have a significant impact on management's expectations of
the Company's performance.

 

 

16 January 2025

 

MicroSalt plc

("MicroSalt®" or the "Company")

FDA Proposes Requiring At-a-Glance Nutrition Information on the Front of
Packaged Foods

 

MicroSalt plc (AIM: SALT), a leading provider of full-flavour natural salt
with approximately 50% less sodium, is pleased to announce the US FDA has just
proposed requiring At-a-Glance Nutrition Information on the Front of Packaged
Foods ("FOP") to indicate sodium levels, fat and added sugars. 1  (#_ftn1)

 

The proposed FOP nutrition label provides information on saturated fat, sodium
and added sugars content in a simple format showing whether the food has
"Low," "Med" or "High" levels of these nutrients. 2  (#_ftn2)

 

Image courtesy of the US FDA

 

The proposal comes after the FDA conducted an experimental study of nearly
10,000 U.S. adults in 2023 to identify which FOP schemes enabled participants
to make quicker and more accurate assessments of the healthiness of a
product. 3  (#_ftn3)

 

Rick Guiney, CEO of MicroSalt, commented:

"The FDA proposed front of package guideline is a game changer for the
packaged food and beverage industry in the United States. It will provide
consumers readily visible information about a food's saturated fat, sodium and
added sugars content-three nutrients directly linked to chronic diseases when
consumed in excess. Additionally, the new FOP guidelines support Microsalt's®
position as a leading food ingredient for US food manufacturers to use in
their reformulation efforts to provide a healthier, consumer friendly
product."

 

 

 

About MicroSalt plc

MicroSalt® is dedicated to innovating food technology solutions that enable
people to live longer, healthier, and happier lives. Its patented low-sodium
salt delivers natural salt with approximately 50% less sodium and may be used
by both consumers and food manufacturers to decrease the amount of sodium in
their food. SaltMe! chips are produced using MicroSalt®, a patented
innovative salt technology which is 100% natural, non-GMO, gluten free, and
Kosher certified, that does not contain any potassium chloride.

 

For more information, please visit www.microsaltinc.co
(http://www.microsaltinc.co) , follow on X @microSaltPLC or contact:

 

 MicroSalt plc                                                 Via Flagstaff PR
 Rick Guiney, CEO

 Flagstaff PR (Financial PR)                                   +44 (0)20 7129 1474
 Tim Thompson / Alison Allfrey / Anna Probert

 microsalt@flagstaffcomms.com

Notes to Editors

 

MicroSalt® produces a patented full-flavour, low-sodium salt for food
manufacturers and consumers.

 

MicroSalt is a major potential disruptor in the food market, thanks to its
micron-sized particles which deliver the same sense of saltiness to a wide
range of foods but with approximately 50% less sodium. Excess sodium
consumption is a significant contributor to cardiovascular disease and
MicroSalt's solution meets the rising demand for healthier alternatives to
traditional salt. The WHO has set a target for reducing global sodium intake
by 30% by 2025, which it estimates will save 7 million lives by 2030.

 

Each year, cardiovascular disease costs the UK £19 billion - if the
average salt intake was reduced by one gram per day, it has been estimated
that 4,147 lives and £288 million would be saved each year in the UK. As a
nation, the UK consumes 183 million kilograms of salt each year, and 70% of
the typical person's sodium intake is hidden in processed foods.

 

Operational since 2018, MicroSalt owns a patent-protected technology which we
believe helps create high barriers to entry within the reduced-sodium salt
market.

 

The Directors believe that MicroSalt is well positioned to capture growth in
the low sodium market, which is expected to grow exponentially, and that there
is also scope to enter the larger salt market.

 

ENDS

 

 1  (#_ftnref1)
https://www.fda.gov/news-events/press-announcements/fda-proposes-requiring-glance-nutrition-information-front-packaged-foods

 2  (#_ftnref2) IBID

 3  (#_ftnref3)
https://thehill.com/policy/healthcare/5085725-new-fda-rule-could-require-nutrition-information-to-be-on-front-of-packaged-foods/

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