RCS - MicroSalt PLC - IFE London Innovation in Nutritious Foods

MicroSaltAnnouncement

24/03/2025 07:00

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RNS Number : 7335B  MicroSalt PLC  24 March 2025

 

 

 

This is a Reach announcement, and the information contained is not considered
to be material or to have a significant impact on management's expectations of
the Company's performance.

 

24 March 2025

 

MicroSalt plc

("MicroSalt" or the "Company")

 

MicroSalt Recognised by IFE London for Innovation in Nutritious Foods

 

MicroSalt plc (AIM: SALT), a pioneer in full-flavor, low-sodium salt
technology, is honored to be recognised by IFE: The International Food &
Drink Event in London for its groundbreaking contributions to the food
industry. This prestigious acknowledgment highlights MicroSalt®'s commitment
to reducing sodium intake without compromising taste, making it a leader in
the movement for healthier food solutions.

 

Innovation in Food for a Healthier Future

As consumer demand for nutritious, functional foods grows, MicroSalt® is at
the forefront of providing solutions that support public health initiatives
worldwide. With its patented technology, MicroSalt delivers the same salty
taste with 50% less sodium, addressing global health concerns such as
hypertension and cardiovascular disease.

 

IFE is renowned for bringing together industry leaders, brands, and food-tech
pioneers to showcase cutting-edge solutions that shape the future of food.
MicroSalt's participation highlights the importance of sodium reduction
innovation in creating healthier food choices for consumers.

 

Rick Guiney, CEO of MicroSalt, commented: "This recognition by IFE is another
step toward expanding access to healthier food solutions. The food industry is
at a critical juncture, and our low-sodium technology provides an actionable
solution to reduce sodium intake on a mass scale. We are committed to leading
this change and making nutritious eating more accessible to all.

 

"MicroSalt's continued innovation aligns with IFE's mission of fostering
advancements in food science, sustainability, and health-conscious solutions.
Both organizations seek to inspire manufacturers, retailers, and foodservice
providers to embrace the next generation of better-for-you food products."

 

For more information, please visit www.microsaltinc.co
(http://www.microsaltinc.co) m, follow on X @MicroSaltPLC or contact:

 

 MicroSalt plc                                                        Via Flagstaff PR
 Rick Guiney, CEO

 Flagstaff PR (Financial PR)                                          +44 (0)20 7129 1474
 Tim Thompson / Alison Allfrey / Anna Probert

 microsalt@flagstaffcomms.com (mailto:microsalt@flagstaffcomms.com)

( )

About MicroSalt®

 

MicroSalt® produces a patented full-flavour, low-sodium salt for food
manufacturers and consumers.

 

MicroSalt is a major potential disruptor in the food market, thanks to its
micro-sized particles which deliver the same sense of saltiness to a wide
range of foods but with approximately 50% less sodium. Excess sodium
consumption is a significant contributor to cardiovascular disease and
MicroSalt's solution meets the rising demand for healthier alternatives to
traditional salt. The WHO has set a target for reducing global sodium intake
by 30% by 2025, which it estimates will save 7 million lives by 2030.

 

Each year, cardiovascular disease costs the UK £19 billion - if the average
salt intake was reduced by one gram per day, it has been estimated that 4,147
lives and £288 million would be saved each year in the UK. As a nation, the
UK consumes 183 million kilograms of salt each year, and 70 per cent. of the
typical person's sodium intake is hidden in processed foods.

 

MicroSalt uses its patented technology to help create a high barrier to entry
within the reduced-sodium salt market. The group has two US patents plus
patents in China, Mexico, and Australia along with multiple patent
applications pending in other jurisdictions globally.

 

The Directors believe that MicroSalt is well positioned to capture growth in
the low sodium market, which is expected to grow exponentially, and that there
is also scope to enter the larger salt market.

 

MicroSalt has a three-pronged marketing strategy, targeting large B2B food
manufacturers, the B2C market and e-commerce customers. MicroSalt's all
natural, low-sodium solution is well positioned to take advantage of the
fast-growing market for a healthier alternative to traditional salt.

 

About IFE

 

With over four decades of excellence, IFE serves as a cornerstone event for
food and drink professionals, connecting buyers from retail, hospitality, and
wholesale with innovative suppliers. From the Startup Market-a showcase of
entrepreneurial brands-to the lively New Products Tasting Theatre, the show
highlights the future of food through interactive content and live pitches.

 

IFE Ambassador Kerri Fidler, Head of Portfolio - Food for Later at Greencore,
emphasises the show's significance: "IFE is one of the key events in the food
industry calendar-not only to bring together conversations but share learning
and new innovation. It's great to be part of this and make a difference across
the food industry."

 

With exhibitors representing over 50 countries, IFE provides unparalleled
opportunities to discover the best UK brands and global suppliers, alongside
expert insights on the Future Food Stage.

 

IFE 2025 will also see the return of the World Food Innovation Awards, in
partnership with FoodBev Media, where brands are recognized in diverse range
of categories including Artisan Product, Drink Innovation, and New/Start-up
Business.

 

https://www.ife.co.uk/ (https://www.ife.co.uk/)

 

ENDS

 

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