RCS - MicroSalt PLC - MicroSalt and Hippie Snacks

MicroSaltAnnouncement

09/12/2024 07:00

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RNS Number : 2334P  MicroSalt PLC  09 December 2024

 

 

 

This is a Reach announcement, and the information contained is not considered
to be material or to have a significant impact on management's expectations of
the Company's performance.

 

9 December 2024

MicroSalt plc

("MicroSalt" or the "Company")

 

MicroSalt and Hippie Snacks

 

 

MicroSalt plc (AIM: SALT), a leading provider of full-flavour, natural salt
with approximately 50% less sodium is pleased to announce a supply agreement,
along with an initial order, with Hippie Snacks, a Canadian company focusing
on minimally processed, clean label food products.

 

Rick Guiney, CEO of MicroSalt, said: "We are very excited about the
partnership with Hippie Snacks. They are a well-regarded, widely distributed
family of products that has a mission that resonates with ours - to provide
healthier food for everyone. Their distribution encompasses an active
ecommerce business including Amazon and Thrive as well as brick & mortar
Tier-1 locations such as Target stores across numerous markets. We are rolling
out with an initial item in Q1 of 2025 and expect to expand to as many as 8
different SKU's during the next 12-24 months in both Canada and the US."

 

Almond Crisps, one of the many varieties of Hippie snacks.

Photo courtesy of Hippie Snacks.

 

About Hippie Snacks

Hippie Snacks is a better-for-you snack brand which started business selling
organic tortilla chips, before expanding across a number of popular
plant-based crisps. Based in Burnaby, British Columbia, Hippie Snacks is more
than just a plant-based snack company - it is one of Canada's founding
Certified B corporations. This vegan-friendly company is committed to
selecting high-quality, non-GMO, and whole-food ingredients from local farmers
and growers who support sustainable business practices. Hippie Snacks is known
for creating ethical and responsible snacks through thoughtful ingredient
sourcing and mindful waste reduction. For more information, please visit
https://www.hippiesnacks.com/ (https://www.hippiesnacks.com/) .

 

For more information about MicroSalt, please visit www.microsaltinc.co
(http://www.microsaltinc.co) m, follow on X @MicroSaltPLC or contact:

 

 MicroSalt plc                                                 Via Flagstaff PR
 Rick Guiney, CEO

 Flagstaff PR (Financial PR)                                   +44 (0)20 7129 1474
 Tim Thompson / Alison Allfrey / Anna Probert

 microsalt@flagstaffcomms.com

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About MicroSalt®

 

MicroSalt® produces a patented full-flavour, low-sodium salt for food
manufacturers and consumers.

 

MicroSalt is a major potential disruptor in the food market, thanks to its
micron sized particles which deliver the same sense of saltiness to a wide
range of foods but with approximately 50% less sodium. Excess sodium
consumption is a significant contributor to cardiovascular disease and
MicroSalt's solution meets the rising demand for healthier alternatives to
traditional salt. The WHO has set a target for reducing global sodium intake
by 30% by 2025, which it estimates will save 7 million lives by 2030.

 

Each year, cardiovascular disease costs the UK £19 billion - if the average
salt intake was reduced by one gram per day, it has been estimated that 4,147
lives and £288 million would be saved each year in the UK. As a nation, the
UK consumes 183 million kilograms of salt each year, and 70 per cent. of the
typical person's sodium intake is hidden in processed foods.

 

MicroSalt uses its patented technology to help create a high barrier to entry
within the reduced-sodium salt market. The group has two US patents plus
patents in China, Mexico, and Australia along with multiple patent
applications pending in other jurisdictions globally.

 

The Directors believe that MicroSalt is well positioned to capture growth in
the low sodium market, which is expected to grow exponentially, and that there
is also scope to enter the larger salt market.

 

MicroSalt has a three-pronged marketing strategy, targeting large B2B food
manufacturers, the B2C market and e-commerce customers. Microsalt's all
natural, low-sodium solution is well positioned to take advantage of the
fast-growing market for a healthier alternative to traditional salt.

 

ENDS

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