RCS - MicroSalt PLC - Placement across Carma Hospital Group (Montreal)

MicroSaltAnnouncement

10/04/2024 07:00

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RNS Number : 9277J  MicroSalt PLC  10 April 2024

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10th April 2024

MicroSalt plc

("MicroSalt" or the "Company")

 

Placement of MicroSalt across the Carma Hospital Group (Montreal)

 

MicroSalt plc (AIM: SALT), a company commercialising a patented technology to
produce full-flavour low-sodium salt, is pleased to announce its first
placement into the  premium  food service sector, with Carma Hospitality Group
("Carma"), a chain of 12 restaurants across Montreal, Canada.

 

 

Rick Guiney, CEO of MicroSalt said: "Inclusion of our low sodium solution with
the Carma Hospitality Group is a great endorsement of our ability to provide a
low sodium yet tasty solution. It demonstrates the wide appeal of Microsalt
and offers a real-world example of our potential in the foodservice channel.
The restaurants within the Carma Hospitality Group represent some of the best
food establishments in Montreal and we are extremely proud to be affiliated
with their culinary team. We also expect that this [relationship
with/endorsement by] Carma will result in other restauranteurs embracing our
critically needed product."

 

Co-founder of Carma, Mike Zaki said: "Our use of Microsalt underscores our
commitment to excellence, and innovation. We are proud of our ability to use
leading technology applications in our kitchens to ensure the absolute best
and unforgettable dining experiences."

 

About Carma Hospitality

Since 2016, an extraordinary hospitality group that brings a diverse range of
culinary experiences to life in the Greater Montreal and Old Port areas. With
over 10 distinct restaurants, each boasting its own unique ambiance and
culinary expertise, Carma Hospitality invites you on a captivating journey
through Italian delicacies, succulent seafood, vibrant Mexican flavors,
sizzling steaks, refined Japanese omakase. Our commitment to excellence,
innovation, and unforgettable dining experiences has made us a cornerstone of
the Montreal culinary scene.  https://carmahospitality.com/team/
(https://carmahospitality.com/team/)

 

For more information, please visit www.microsaltinc.co
(http://www.microsaltinc.co) , follow on X @microSaltPLC or contact:

 

 MicroSalt plc                                                 Via Flagstaff PR
 Rick Guiney, CEO

 Flagstaff PR (Financial PR)                                   +44 (0)20 7129 1474
 Tim Thompson / Alison Allfrey / Anna Probert

 microsalt@flagstaffcomms.com

 

Notes to Editors

 

MicroSalt® produces a patented full-flavour, low-sodium salt for food
manufacturers and consumers.

 

MicroSalt is a major potential disruptor in the food market, thanks to its
micron sized particles which deliver the same sense of saltiness to a wide
range of foods but with approximately 50% less sodium. Excess sodium
consumption is a significant contributor to cardiovascular disease and
MicroSalt's solution meets the rising demand for healthier alternatives to
traditional salt. The WHO has set a target for reducing global sodium intake
by 30% by 2025, which it estimates will save 7 million lives by 2030.

 

Each year, cardiovascular disease costs the UK £19 billion - if the average
salt intake was reduced by one gram per day, it has been estimated that 4,147
lives and £288 million would be saved each year in the UK. As a nation, the
UK consumes 183 million kilograms of salt each year, and 70% of the typical
person's sodium intake is hidden in processed foods.

 

Operational since 2018, MicroSalt uses a patent-protected technology which
helps create high barriers to entry within the reduced-sodium salt market.

 

The Directors believe that MicroSalt is well positioned to capture growth in
the low sodium market, which is expected to grow exponentially, and that there
is also scope to enter the larger salt market.

 

ENDS

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