RCS - MicroSalt PLC - Placement of Saltshakers in Supermarket Retailer

MicroSaltAnnouncement

31/07/2024 07:00

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RNS Number : 4584Y  MicroSalt PLC  31 July 2024

 

 

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31 July 2024

 

 
 MicroSalt plc

 
("MicroSalt" or the "Company")

 

Loblaws Supermarkets onboards MicroSalt® shakers

& LeBeau Excel Appointed as Canadian Food Broker

 

MicroSalt plc (AIM: SALT), a leading provider of full-flavour, natural salt
with approximately 50% less sodium is excited to announce the expansion of its
retail distribution of its domestic-use saltshakers with a new placement in
Loblaws, one of Canada's largest supermarket retailers.

 

The new distribution is for both the 2oz and 6oz saltshakers which are
expected to be available in stores  by October 2024. United Natural Foods
will be the distribution partner to support the Loblaws placement.

 

MicroSalt is also pleased to announce it has retained LeBeau Excel sales and
marketing brokerage, a leading food broker in the Canadian natural and organic
industry, to support and expand sales within the Canadian market.

 

Rick Guiney, CEO of MicroSalt, said:

"We are extremely excited about the placement of MicroSalt® shakers in
Loblaws.  Loblaws is one of the largest supermarket chains in Canada and a
prominent fixture in the Canadian food landscape. Additionally, we are
enthusiastic to partner with LeBeau Excel to expand our business, across all
customer channels in Canada."

 

About Loblaws

 

Loblaws is well known for its innovative private label products such as No
Name® and President's Choice®, which offer high-quality goods at competitive
prices. Loblaws operates over 2,400 stores across Canada, many of which are
run by independent owners, providing a full range of shopping experiences,
from discount outlets like No Frills® to more upscale options like Loblaws
CityMarket. In addition to groceries, Loblaw also owns Shoppers Drug Mart,
offering pharmaceuticals and health services, further cementing its position
as a significant retailer in Canada. For further information about Loblaws,
see https://www.loblaws.ca/ (https://www.loblaws.ca/) .

 

About MicroSalt®

 

MicroSalt® produces a patented full-flavour, low-sodium salt for food
manufacturers and consumers and is a potential disruptor in the food market,
thanks to its micron sized particles which deliver the same sense of saltiness
to a wide range of foods but with approximately 50% less sodium.

 

Excess sodium consumption is a significant contributor to cardiovascular
disease and MicroSalt's solution meets the rising demand for healthier
alternatives to traditional salt. The WHO has set a target for reducing global
sodium intake by 30% by 2025, which it estimates will save 7 million lives by
2030.

 

Each year, cardiovascular disease costs the UK £19 billion - if the average
salt intake was reduced by one gram per day, it has been estimated that 4,147
lives and £288 million would be saved each year in the UK.

 

Microsalt's all natural, low-sodium solution is well positioned to take
advantage of the fast-growing market for a healthier alternative to
traditional salt. To learn more about MicroSalt Inc. and MicroSalt® products,
please visit https://microsalt.co (https://microsalt.co) .

 

 MicroSalt plc                                                 Via Flagstaff PR
 Rick Guiney, CEO

 Flagstaff PR (Financial PR)                                   +44 (0)20 7129 1474
 Tim Thompson / Alison Allfrey / Anna Probert

 microsalt@flagstaffcomms.com

 

 

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