RCS - All human - Reshaping the Online Shopping Delivery Experience

MicrosoftAnnouncement

27/11/2023 09:15

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20231127:nRSa6661Ua&default-theme=true

RNS Number : 6661U  All human  27 November 2023

Reshaping the Online Shopping Delivery Experience

After surveying 2500+ people across Ireland and the UK, All human recommends
leveraging digital solutions to connect with customers and reshape the
delivery experience.

DUBLIN, IRELAND / November 27, 2023 / Today, All human
(https://pr.report/WS8Au7m2) , the award-winning end-to-end digital
consultancy agency, announces the release of its latest report, All human
Digital Pulse 2024: The Last Mile - The Role of Digital Innovation in
Reshaping the Delivery Experience (https://pr.report/W8qNjHlF) . This
comprehensive study delves into the heart of the online shopping delivery
experience and highlights that while consumers may crave the intimacy of the
in-store experience, they want the convenience and choice offered by online
shopping.

However, according to All human CEO John Mitchell, "Creating this 'connection'
is possible if the experience is designed around clear and open communication,
gives shoppers back control over when and where they will receive their
purchase and makes convenience, especially around returns, a priority."

The report, which includes data from multiple surveys of people from Ireland
and the UK, takes an in-depth look at the three parts of the customer buying
journey influenced by the delivery experience, starting from selecting
delivery at the time of purchase to waiting to receive the purchase and what
happens if the item needs to be returned.

To win at the doorstep, it's time for retailers and delivery companies to
leverage digital and artificial intelligence (AI) in particular to create that
"connection" and build better relationships with their customers. Throughout
the report, multiple recommendations are provided at each stage, demonstrating
to both retailers and delivery companies how to leverage AI and other digital
technologies to foster and build a more personal relationship with customers.

Mitchell added that "understanding that 49% said being able to choose the time
and date of delivery would make them more likely to make a purchase is
incredibly valuable. It shows that having some autonomy over when online
shoppers will receive their purchase can increase conversions."

Other key findings:

·      61% -Want to receive delivery updates via email

·      53% - Want to see real-time updates of their package in their
shipping update email

·      69% - Said customer support was one of the most important factors
when returning an item bought online

·      44.5% - Are willing to pay for next-day delivery

Delivery companies and retailers can differentiate themselves and beat the
competition if they win at the doorstep.

About All human

All human is a Dublin-based digital agency with a global outlook, specialising
in digital strategy, research, design, engineering and performance services
for clients in Ireland, the UK and the EU. Our core mission is to drive
business growth by creating experiences that people love, and we have been
building, enhancing and supporting digital products and sales channels for 25
years. LinkedIn (https://pr.report/YBKFkbEJ) Instagram
(https://pr.report/kiAzEJRg) Twitter (https://pr.report/qFiKgfCc) Facebook
(https://pr.report/tJEHZX8o)

###

For further information, please contact:

Maria O'Neill

+353 868108299
maria.oneill@allhuman.com (mailto:maria.oneill@allhuman.com)

Contact Information

Maria O'Neill

Head of Client Relations and Marketing
maria.oneill@allhuman.com (mailto:maria.oneill@allhuman.com)

+353 868108299

Anna Hadfield

Senior PR and Digital Marketing Executive
anna.hadfield@allhuman.com (mailto:anna.hadfield@allhuman.com)

+353 871276136

Related Files

AHPulseReport_2024.pdf (https://pr.report/tquF96iP)

SOURCE: All human

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRAPPGWUGUPWPPC