RCS - FairWinds Partners - FairWinds Migrates from .COM to .FAIRWINDS

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RNS Number : 0594R  FairWinds Partners  15 July 2025

FairWinds Migrates from .COM to .FAIRWINDS, Showcasing Leadership in Strategic
Internet Addressing

WASHINGTON, DC / ACCESS Newswire (https://www.accessnewswire.com/) / July 15,
2025 / FairWinds Partners (https://home.fairwinds/) , the world's leading
domain name strategy consultancy, has completed the migration of its website
from fairwindspartners.com (https://home.fairwinds/) to home.fairwinds
(https://home.fairwinds/) .

"This transition is more than a domain change. It reflects our belief in the
future of .BRAND top-level domains," said FairWinds founder Josh Bourne. "Our
move to .FAIRWINDS reinforces the strategic value that these top-level domains
offer and our evolution from a pioneering domain name advisory firm to the
trusted partner for global brands navigating the digital landscape via the
address bar."

Unlike second-level domains like google.com, top-level domains reside on the
internet's root servers -- the foundation of the internet's naming system.
.BRAND top-level domains are not publicly available and are used exclusively
by the brand owner.

".BRAND top-level domains provide a powerful way to amplify, control, and
secure a brand's digital presence while giving visitors visual proof of
authenticity and safety," said Tom Wells, vice president at FairWinds.

Founded in 2006, FairWinds has helped more than 250 clients worldwide build
and protect their online presence. The company has helped scores of clients --
including Major League Baseball, Pfizer, Nike, and American Express -- secure
.BRAND top-level domains.

During the last round of applications for new generic top-level domains from
the Internet Corporation for Assigned Names and Numbers (ICANN), FairWinds
submitted 133 top-level domain applications on behalf of its clients --
including more .BRANDs than any other advisory firm.

FairWinds is the only domain consultancy to invest alongside its clients by
securing and operating its own branded top-level domain, .FAIRWINDS. The
company has launched .FAIRWINDS as ICANN prepares to receive fresh
applications for new generic top-level domains in April 2026 for the first
time since 2012.

To help brand owners of all kinds -- including corporations, nonprofits,
higher-ed institutions, and others -- determine whether they should
participate in the upcoming ICANN application window, FairWinds is rolling out
its signature SPARK (Strategy, Planning, Application, Registration, and
Knowledge) service as well as nextround.fairwinds
(https://nextround.fairwinds/) , an educational website with comprehensive
information on the process for securing a top-level domain.

"FairWinds has played a critical role in establishing .BRAND top-level domains
as a trusted and strategic asset for major corporations," Bourne said. "Our
migration to home.fairwinds (https://home.fairwinds/) places FairWinds among a
select group of forward-thinking companies, such as Apple, Barclays, BMW, and
Microsoft, that have adopted .BRAND domains as a pillar of their digital
strategy."

###

For media inquiries, please contact Miguel Calle Jaramillo at
miguel@keybridge.biz (mailto:miguel@keybridge.biz) or 202-900-4555.

About FairWinds Partners
FairWinds Partners (https://home.fairwinds/) is the leading domain name
consultancy that elevates online presence by increasing website traffic,
growing revenue, and improving online customer experiences. For more
information, visit contact.fairwinds (https://home.fairwinds/contact/) .

SOURCE: FairWinds Partners

 

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