REG - Mirada PLC - Commercial launch of Mirada's OTT platform <Origin Href="QuoteRef">MIRA.L</Origin>

MiradaAnnouncement

17/02/2016 07:00

RNS Number : 2642P
Mirada PLC
17 February 2016
Mirada plc
("Mirada" or "the Company")
Commercial launch of Mirada's OTT platform in Mexico
Mirada plc (AIM: MIRA), the leading provider of integrated software solutions for Digital TV Operators and Broadcasters, is delighted to announce the commercial launch of the Company's Over-the-top content ("OTT") solution for izzi Telecom ("izzi"), which forms part of a Tier 1 Latin American operator in Mexico. This rollout directly relates to the inaugural OTT contract win announced on 18 September 2014 and is the first commercial launch of Company's OTT platform.
Mirada's OTT solution will replace an existing izzi OTT platform product, enabling customers to interact with live TV and Catch up TV content on their own terms - anytime, anywhere. Desired content can be viewed on-the-go from smartphones and tablets with both Android and iOS operating systems and also on PCs and Macs. 
This rollout provides an important reference point as the Company seeks to expand its Tier 1 and Tier 2 client base across Latin America and Europe. The OTT service is expected to generate a significant incremental revenue stream for Mirada in accordance with previous expectations. 
Jose Luis Vazquez, CEO of Mirada PLC, commented: "We are proud to announce the commercial launch of Mirada's OTT platform for izzi Telecom. This rollout demonstrates the Company's expertise in managing prestigious and complex projects and in delivering excellent products to its customers. We are delighted with the current relationship that we have with this Tier 1 customer and the next commercial launches are expected to go ahead according to plan."
Enquiries:
Mirada plc
Jos Luis Vzquez, Chief Executive Officer
+44 (0) 203 751 0320
investors@mirada.tv
Newgate Communications
Bob Huxford
Robyn McConnachie
Ed Treadwell
+44 (0) 207 653 9850
mirada@newgatecomms.com
Arden Partners plc (Nomad and Broker)
James Felix (Corporate Finance)
Ciaran Walsh (Corporate Finance)
Kam Bansil (Corporate Broking)
+44 (0) 207 614 5900
About Mirada
Mirada creates and manages products and services for digital TV operators and broadcasters. With over 15 years of experience, the Company focuses on the future of Digital TV -Multiscreen cross-platform navigation- anytime, anywhere. Itoffers a complete suite of end-to-end modular products for STBs, PC, smartphones and tablets, all with innovative state-of-the-art UI designs.
Mirada's products and solutions have been deployed by some of the biggest names in digital media and broadcasting including Televisa, Telefonica, Sky, Virgin Media, BBC, ITV and France Telecom. Headquartered in London, Mirada has commercial offices across Europe and Latin America and operates development centres in the UK and Spain. For more information, visit www.mirada.tv.
About izzi Telecom
izzi forms part of Televisa Group, the largest media company by market capitalisation in the Spanish-speaking world and a major participant in the international entertainment business. Televisa operates four broadcast channels in Mexico City, produces and distributes 25 pay-TV brands in Mexico and the rest of the world and exports its programs and formats to the U.S. and to networks in over 50 countries. Out of the total number of over 17 million Mexican Pay TV subscribers, Televisa serves more than 10 million through its cable, satellite and OTT services.
Technical Glossary
Over-the-top (OTT): delivery of TV content via the Internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service. Traditional Pay TV Operators incorporate OTT services into their comercial offering in order to compete with pure OTT services such as Netflix, Hulu or Amazon Prime Video. 
Video-on-Demand (VoD): video consumption system which allows users to select and watch video content when they choose, rather than watching at a specific broadcast times. Content can be streamed either through a set-top box, computer or any other device, depending on the technology adopted by the service provider.
Catch up TV: a system that allows watching traditional, linear TV programmes after they have been broadcast, using a TV, computer, tablet or phone connected to the Internet.

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