REG-Mirada PLC: Commercial Launch of new Movistar+ User Interface <Origin Href="QuoteRef">MIRA.L</Origin>

MiradaAnnouncement

11/09/2015 07:00

11 September 2015

                    mirada plc ("mirada" or "the Company")                     

                                  (AIM: MIRA)                                  

               Commercial Launch of new Movistar+ User Interface               

mirada plc, the AIM-quoted technology expert in digital TV solutions, is
delighted to announce the commercial launch of a new User Interface ("UI") at
Movistar+ in Spain ("the Operator"), based on mirada's inspire UI.

Movistar+ is deploying a new version of its digital Pay TV solution for its
subscriber base in Spain, representing nearly 4 million customers. mirada's
collaboration included the scoping and design of the new UI which was heavily
based on the Company's flagship product, inspire UI, and its usability
mechanisms.

This UI is part of the new commercial strategy implemented by Movistar+, in
which it will enhance the user experience and content promotion of popular
television series. Specific and carefully defined features of Movistar+' new UI
promote the enhanced strategic needs of the Operator.

mirada's CEO, Jose Luis Vazquez, said: "It has been a pleasure to start the
collaboration with Telefónica in Spain with such a relevant project. The
selection of a new UI based on our inspire solution demonstrates once again the
advantages of this product's design, and its capability to cover the new trends
on audiovisual consumption."

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Enquiries:

mirada plc                                          +44 (0) 203 751 0320
Jose Luis Vazquez, Chief Executive Officer                              
                                                                        
Walbrook PR                                         +44 (0) 207 933 8783
Nick Rome/Sam Allen                                                     
mirada@walbrookpr.com                                                   
                                                                        
Arden partners (Nomad and Joint Broker)             +44 (0) 207 614 5900
James Felix Ciaran Walsh (Corporate Finance)                            
Kam Bansil (Corporate Broking)                                          

About mirada

mirada creates and manages services for digital TV platforms and broadcasters
which enable consumers to interact with and purchase digital content on
television, mobile, online and bespoke devices. mirada's products and solutions
are used worldwide to deliver interactive TV, Video on Demand, digital
marketing and payment services. Its products and services have been deployed by
some of the biggest names in digital media and broadcasting including Sky,
Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London,
mirada has commercial offices across Europe and Latin America and operates
technical centres in the UK and Spain. For more information, visit 
www.mirada.tv.

About Movistar+


Movistar+ is the audiovisual service operated by Telefónica in Spain. Telefo?
nica is one of the leading telecoms companies in the world due to its market
capitalization and broad subscriber base. It already has a prominent position
in the telecoms industry. With its key products and services (broadband,
landline and mobile telephony, digital TV) driving growth, Telefo?nica is
focused on becoming the world leader in digital services. The company has
presence in 24 countries and a subscriber base of over 320 million. 



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