REG - Mirada PLC - Mirada further embeds in Skytel

MiradaAnnouncement

26/09/2022 12:45

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RNS Number : 6593A  Mirada PLC  26 September 2022

Prior to publication, the information contained within this announcement was
deemed by the Company to constitute inside information as stipulated under the
UK Market Abuse Regulation. With the publication of this announcement, this
information is now considered to be in the public domain.

 

26 September 2022

 

 

Mirada plc

("Mirada", the "Company" or the "Group")

 

Mirada further embeds in Skytel with the expansion of their video service

 

Mirada (AIM: MIRA), a leading provider of integrated software solutions for
digital TV operators, broadcasters and streaming platforms, is pleased to
announce that it has deepened its partnership with SKYmedia Corporation LLC
("SKYmedia"), a leading communications service provider in Mongolia and a
subsidiary of Skytel Group LLC. Having successfully developed and implemented
an advanced OTT platform named "SkyGO" for SKYmedia, as announced in 2019,
Mirada has now been awarded the contract for a further expansion of SKYmedia's
entertainment streaming service in Mongolia.

The first phase of SkyGO OTT project saw Mirada roll out its flagship Iris
technology to enable subscribers to enjoy live TV, catch-up and on-demand
movie content seamlessly on laptops, iOS and Android smartphones and tablets.
After the launch in 2019, the SkyGO app ranked # 1 in Mongolia as the most
popular app on Google Play Store and Apple's AppStore.

Under the new contract, Mirada will implement a number of additional features
to enhance the usability of the platform for Skytel's subscribers and bring
them a personalised experience, with tailored content recommendations, user
interfaces and advertising all managed through Iris' network of tools. These
tools include the powerful analytics platform LogIQ, Segmenter software for
advanced user segmentation and UX Evolver to allow operators to adapt the user
interface.

The contract will also include the extension of Skytel's OTT service to more
devices, in what is expected to be one of the biggest launches of the
Google-powered technology in Mongolia.

This contract aligns with Mirada's strategic priority of delivering
sustainable growth through leveraging existing customer relationships and
further embedding Mirada's technology into their systems. To be awarded this
contract for the second phase of Skytel's project demonstrates the value
Skytel attaches to Mirada's products and services while also strengthening
Mirada's position as a leading choice technology provider both globally and in
the emerging opportunities within the Asian market.

Amarchingun Gantumur, CEO of Skytel LLC, commented:

"By choosing Mirada to deploy the expansion of our video service, we look
forward to strengthening our position in the market with its best-in-class
technology and quality of service through the Group's renowned
state-of-the-art viewing experience on all devices in all viewing situations.

The exceptional levels of service carried out when deploying the initial phase
of this project made Mirada the obvious choice for the second phase contract.
We look forward to working with them further in the future as we work together
to give our customers the best possible user experience when using our
products."

 

José Luis Vázquez, CEO of Mirada plc, commented:

 

"We are thrilled to announce that we will be furthering our relationship with
Skytel. Skytel's decision to partner with Mirada demonstrates the confidence
that our clients have in both our technology and in our ability to deliver a
complex multiscreen product across an IPTV network. Application availability
on multiple devices is in high demand by our clients and we are happy to see
our product strategy proving effective.

 

We look forward to further strengthening our relationship with Skytel as we
work to embed our solutions deeper in our clients' systems and deliver the TV
of tomorrow, today."

 

 

 Enquiries:

 Mirada plc                                                +44 (0)20 8187 1661
 José-Luis Vázquez, Chief Executive Officer                investors@mirada.tv (mailto:investors@mirada.tv)
 Gonzalo Babío, Finance Director

 Allenby Capital Limited (Nominated Adviser & Broker)      +44 (0)20 3328 5656
 Jeremy Porter/George Payne (Corporate Finance)
 Joscelin Pinnington (Sales and Corporate Broking)

 Alma PR (Financial PR Adviser)                            +44 (0)20 3405 0205
 David Ison                                                mirada@almapr.co.uk
 Andy Bryant
 Matthew Young

 

 

About Mirada

 

Mirada is a leading provider of products and services for Digital TV Operators
and Broadcasters. Founded in 2000 and led by CEO José Luis Vázquez, the
Company prides itself on having spent almost 20 years as a pioneer in the
Digital TV market. Mirada's core focus is on the ever-growing demand for TV
Everywhere for which it offers a complete suite of end- to-end modular
products across multiple devices, all with innovative state-of-the-art UI
designs.

 

Mirada's products and solutions, acclaimed for unparalleled flexibility and
optimal time to market, have been deployed by some of the biggest names in
digital media and broadcasting including Televisa, Telefonica, Sky, Virgin
Media, BBC, ITV and France Telecom. Headquartered in London, Mirada has
commercial representation across Europe, Latin America and Southeast Asia and
operates technology centres in the UK, Spain and Mexico. For more information,
visit www.mirada.tv (http://www.mirada.tv)

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