REG-Mirada PLC: New Commercial launch - Telefonica Peru <Origin Href="QuoteRef">MIRA.L</Origin>

MiradaAnnouncement

28/11/2014 07:10

28 November 2014

                                  mirada plc                                   

                          ("mirada" or "the Company")                          

                    New Commercial launch - Telefónica Peru                    

mirada plc, the AIM-quoted audio-visual interaction specialist (AIM: MIRA), is
delighted to announce the successful launch of Telefonica Peru's Movistar Go
product which features the Iris SDP backend tool.

Telefonica Peru is a principal telecom operator in Peru, being a leader on the
local market with estimated shares of 81% in phone services, 87% in broadband
and 60% in Pay TV. It is 98.5% owned by Telefónica S.A.

Movistar Go, with mirada's Iris product, is a digital browser-based OTT
platform which enables consumers to view desired content from any device with
the browser (PC, tablet etc.). Movistar Go includes multiple functionalities
from mirada's Iris solution. These are, amongst others: advanced search engine
which enables content search through both VoD and linear TV; social TV feature
with content sharing through social media; extended content information through
the integration with metadata providers; integration with external content
providers, and more. These services have been selected by Telefónica Peru from
the modular Iris solution, which also includes other services such as
personalized recommendations, virtual channels, weekly planner, magazines and
multiscreen platform with apps for smartphones, tablets and other OTT services.

Commenting, Jose Luis Vazquez, Chief Executive Officer, said:

"This represents a big step following the Company's successful rollout of our 
iris SDP modules in Peru and opens the way for further collaboration with
Telefonica, both in LatAm and in the rest of the countries it operates in.

"The Company continues to work on further features to be released in the near
future as part of Movistar Go product, and source new streams of income from
this relationship."

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mirada plc                                                 +44 (0) 203 751 0320
José Luis Vázquez, Chief Executive Officer                                     
                                                                               
Walbrook PR                                                +44 (0) 207 933 8783
Nick Rome/Sam Allen                                                            
mirada@walbrookpr.com                                                          
                                                                               
Arden Partners plc (Nomad and Broker)                      +44 (0) 207 614 5900
James Felix (Corporate Finance)                                                
Kam Bansil (Corporate Broking)                                                 

About mirada

mirada creates and manages services for digital TV platforms and broadcasters
which enable consumers to interact with and purchase digital content on
television, mobile, online and bespoke devices. mirada's products and solutions
are used worldwide to deliver interactive TV, Video on Demand, digital
marketing and payment services. Its products and services have been deployed by
some of the biggest names in digital media and broadcasting including Sky,
Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London,
mirada has commercial offices across Europe and Latin America and operates
technical centres in the UK and Spain. For more information, visit
www.mirada.tv.

About Telefónica

Telefónica is one of the leading telecoms companies in the world due to its
market capitalization and broad subscriber base. It already has a prominent
position in the telecoms industry. With its key products and services
(broadband, landline and mobile telephony, digital TV) driving growth,
Telefónica is focused on becoming the world leader in digital services. The
company has presence in 24 countries and a subscriber base of over 320 million.



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