Mirriad Advertising - Director/PDMR Shareholding

Mirriad Advertising

29/10/2025 10:33

RNS Number : 3412F

Mirriad Advertising PLC

29 October 2025

 

29 October 2025

 

Mirriad Advertising plc

("Mirriad" or the "Company")

 

Director dealing

 

Mirriad Advertising plc (AIM: MIRI), a leading virtual in-content advertising and virtual product placement company, announces that, in order to effect a "Bed and SIPP" transaction, James Black, Chairman of Mirriad, has today sold 8,000,000 ordinary shares in the Company ("Ordinary Shares") from his nominee account at a price of 1.0103p per share and then repurchased via his Self-Invested Personal Pension ("SIPP") 8,000,000 Ordinary Shares at a price of 1.0105p per share.

 

As a result of these trades, James Black's total beneficial interest in Mirriad shares remains unchanged at 8,240,000 Ordinary Shares, equivalent to 0.05% of the Company's total issued share capital. Further information is set out in the table below.

 

Notification and public disclosure of transactions by persons discharging managerial responsibilities ("PDMRs") and persons closely associated ("PCA") with them.

 

NOTIFICATION OF TRANSACTIONS OF PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
James Black
2
Reason for the notification
a)
Position/status
Chairman
b)
Initial notification/amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Full name of the entity
Mirriad Advertising plc
b)
Legal Entity Identifier Code
213800ZKOK9GIME7HE62
4
Details of the transaction(s)
a)
Description of the financial instrument, type of instrument
Ordinary Shares of £0.00001 each
b)
Identification Code
GB00BF52QY14
c)
- Nature of the transaction
Sale of Shares from nominee share account and re-purchase of shares by a SIPP account
d)
Currency
GBP - British Pound
e)
Price(s) and Volume(s)
Sale of 8m Ordinary Shares at 1.0103 pence per share and repurchase of 8m Ordinary Shares at 1.0105 pence per share
f)
Aggregated Information
- Price
- Volume
- Total
N/A
g)
Date of transaction
29 October 2025
h)
Place of transaction
London Stock Exchange AIM


 

ENDS

 

For further information please visit www.mirriad.com or contact:

 

Mirriad Advertising plc
Louis Wakefield, Chief Executive Officer
James Black, Non-executive Chairman
Tel: +44 (0)20 7884 2530
mirriadplc@miriad.com
Nominated Adviser & Broker:
Allenby Capital Limited
James Reeve (Corporate Finance)
Matt Butlin / Lauren Wright (Sales and Corporate Broking)
Tel: +44 (0)20 3328 5656

 

About Mirriad

 

The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.

 

Mirriad currently operates in the Europe and India.

 

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