Director/PDMR Shareholding

Mission

21/05/2026 11:46

RNS Number : 3089F

Mission Group PLC (The)

21 May 2026

 

21 May 2026

The Mission Group plc

("MISSION" the "Company" or the "Group")

 

DIRECTOR/PDMR SHAREHOLDINGS

 

The MISSION Group plc (AIM: TMG) the Brand Performance Group, comprising of digital marketing and specialist communications Agencies, has been notified of the following dealings in the Company's ordinary shares of 10p each ("Ordinary Shares"):

 

·      On 19 May 2026, David Zwirn, a person closely associated with Claudine Collins, Non-Executive Director, purchased 144,000 Ordinary Shares at a price of 13.99p per Ordinary Share.

·      On 20 May 2026, Jon Kempster, Non-Executive Director, purchased 68,852 Ordinary Shares at a price of 15.26p per Ordinary Share. His beneficial holding is 68,852 Ordinary Shares.

·      On 21 May 2026, Claudine Collins, Non-Executive Director, purchased 87,793 Ordinary Shares at a price of 17p per Ordinary Share. Her beneficial holding including those Ordinary Shares held by persons closely associated with her is 231,793 Ordinary Shares; and

·    On 21 May 2026, John Carey, Chief Executive Officer, purchased 175,587 Ordinary Shares at a price of 17p per Ordinary Share. His beneficial holding is 200,587 Ordinary Shares.

 

ENQUIRIES:     

                                               

John Carey, Chief Executive Officer
Giles Lee, Chief Financial Officer
Via Houston
The MISSION Group plc
Simon Bridges/Andrew Potts/Harry Rees
Canaccord Genuity Limited
(Financial Adviser, Nominated Adviser and Broker)
020 7523 8000
Peter Tracey
Blackdown Partners Limited
(Financial Adviser)
020 3807 8484
Kate Hoare/Charlie Barker/India Spencer
0204 529 0549
E:mission@houston.co.uk
Houston PR


 

 

NOTES TO EDITORS  

   

The MISSION Group Plc. is the Alternative Group for Ambitious Brands.  

 

Delivering measurable, results-driven campaigns as the preferred creative partner for real business growth. We offer top-tier agencies, strategic specialisms and global reach delivering outstanding performance for brands. We call it Work That Counts™ www.themission.co.uk 

 

 

 

 

 

Further information is provided below in accordance with Article 19(3) of the UK Market Abuse Regulation No 596/2014:

1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
David Zwirn
2
Reason for the notification
a)
Position/status
Person closely associated with Claudine Collins, Non-Executive Director
b)
Initial notification /Amendment
Initial
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The MISSION Groupplc
b)
LEI
213800L567CF3Z6GPZ03
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of 10 pence each
ISIN: GB00B11FD453
b)
Nature of the transaction
Purchase of ordinary shares
c)
Price(s) and volume(s)
Price(s)
Volume(s)
13.99p
144,000 shares
d)
Aggregated information
- Aggregated volume
- Price
N/A - single transaction
e)
Date of the transaction
19 May 2026
f)
Place of the transaction
London Stock Exchange, AIM

 

 

1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Jon Kempster
2
Reason for the notification
a)
Position/status
Non-Executive Director
b)
Initial notification /Amendment
Initial
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The MISSION Groupplc
b)
LEI
213800L567CF3Z6GPZ03
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of 10 pence each
ISIN: GB00B11FD453
b)
Nature of the transaction
Purchase of ordinary shares
c)
Price(s) and volume(s)
Price(s)
Volume(s)
15.26p
68,852 shares
d)
Aggregated information
- Aggregated volume
- Price
N/A - single transaction
e)
Date of the transaction
20 May 2026
f)
Place of the transaction
London Stock Exchange, AIM

 

 

1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Claudine Collins
2
Reason for the notification
a)
Position/status
Non-Executive Director
b)
Initial notification /Amendment
Initial
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The MISSION Groupplc
b)
LEI
213800L567CF3Z6GPZ03
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of 10 pence each
ISIN: GB00B11FD453
b)
Nature of the transaction
Purchase of ordinary shares
c)
Price(s) and volume(s)
Price(s)
Volume(s)
17p
87,793 shares
d)
Aggregated information
- Aggregated volume
- Price
N/A - single transaction
e)
Date of the transaction
21 May 2026
f)
Place of the transaction
London Stock Exchange, AIM

 

 

1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
John Carey
2
Reason for the notification
a)
Position/status
Group Chief Executive Officer
b)
Initial notification /Amendment
Initial
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The MISSION Groupplc
b)
LEI
213800L567CF3Z6GPZ03
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of 10 pence each
ISIN: GB00B11FD453
b)
Nature of the transaction
Purchase of ordinary shares
c)
Price(s) and volume(s)
Price(s)
Volume(s)
17p
175,587 shares
d)
Aggregated information
- Aggregated volume
- Price
N/A - single transaction
e)
Date of the transaction
21 May 2026
f)
Place of the transaction
London Stock Exchange, AIM

 

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