Director/PDMR Shareholding
24 July 2026
The MISSION Group plc
("MISSION", the "Group")
DIRECTOR/PDMR SHAREHOLDING
The MISSION Group plc (AIM: TMG), a collective of sector-leading Creative, Sports and MarTech Agencies, has been notified that on 23 July 2026, David Zwirn, a person closely associated with Claudine Collins, Non-Executive Director, purchased 51,546 Ordinary Shares at a price of 19.39p per Ordinary Share, increasing his beneficial holding to 195,546 Ordinary Shares.
Further information is provided below in accordance with Article 19(3) of the UK Market Abuse Regulation No 596/2014:
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
David Zwirn
2
Reason for the notification
a)
Position/status
Person closely associated with Claudine Collins, Non-Executive Director
b)
Initial notification /Amendment
Initial
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The MISSION Group plc
b)
LEI
213800L567CF3Z6GPZ03
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of 10 pence each
ISIN: GB00B11FD453
b)
Nature of the transaction
Purchase of ordinary shares
c)
Price(s) and volume(s)
Price(s)
Volume(s)
19.39p
51,546 shares
d)
Aggregated information
- Aggregated volume
- Price
N/A - single transaction
e)
Date of the transaction
23 July 2026
f)
Place of the transaction
London Stock Exchange, AIM
ENDS
ENQUIRIES:
John Carey, Chief Executive Officer
Giles Lee, Chief Financial Officer
The MISSION Group plc
Via Houston
Simon Bridges/Andrew Potts/Harry Rees
Canaccord Genuity Limited
(Financial Advisor, Nominated Adviser and Broker)
020 7523 8000
Peter Tracey
020 3807 8484
Blackdown Partners Limited
(Financial Adviser)
Kate Hoare / Charlie Barker
077 3303 2695 /
0204 529 0549
Houston
(PR advisers)
NOTES TO EDITORS
MISSION Group is a collective of specialist agencies delivering marketing, communications and digital services for Clients across the UK and internationally. The Group combines deep sector expertise with connected capabilities across brand, digital, customer engagement, sponsorship, media, social, technology and communications.
Find out more at www.themission.co.uk
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